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Signature assignment part a strategic marketing plan

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Part A: Strategic Marketing Plan
MKT/574
November 30, 2020
Part A: Strategic Marketing Plan
Company Description

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Nike is a footwear company based in America. It designs, manufactures, and sells
footwear, accessories, and apparel. The company operates in more than 170 countries. The
company serves more than 100 million customers. Its total revenue is about $ 34 billion (Borts,
2018). Some of the competitors of Nike include Adidas, Anta, Reebok, and FILA. The
organization's mission statement is to establish groundbreaking innovations in sports, build a
diverse and creative global team, ensure the sustainability of the products, and positively impact
the communities. The vision statement of Nike is to ensure innovation and inspiration to every
athlete across the globe.
Environmental Analysis (PESTLE Analysis)
Political forces
Nike is experiencing a stable political condition in most of the markets. Most of the
countries in which Nike operates are not negatively affected by elections. The situation provides
a chance for the company to enhance its business in the regions. Secondly, the increasing free
trade policy in many countries ensures proper market penetration to different regions. Some
counties do not have strict regulations, making the company easily adhere to the set laws.
Additionally, governmental support in infrastructural development in developing countries
enables Nike to expand effectively to different countries (Borts, 2018). The political forces give
the firm an opportunity to expand globally.
Economic forces
Economic stability in countries such as the United States, which is the largest market for
Nike products, provides an opportunity for the company to be more stable and enhance its
growth. Rapid population growth in developing countries increases the company's market as the
demand for the products rises (Adam, 2018). The increasing price of raw materials from the

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1 Part A: Strategic Marketing Plan MKT/574 November 30, 2020 Part A: Strategic Marketing Plan Company Description 2 Nike is a footwear company based in America. It designs, manufactures, and sells footwear, accessories, and apparel. The company operates in more than 170 countries. The company serves more than 100 million customers. Its total revenue is about $ 34 billion (Borts, 2018). Some of the competitors of Nike include Adidas, Anta, Reebok, and FILA. The organization's mission statement is to establish groundbreaking innovations in sports, build a diverse and creative global team, ensure the sustainability of the products, and positively impact the communities. The vision statement of Nike is to ensure innovation and inspiration to every athlete across the globe. Environmental Analysis (PESTLE Analysis) Political forces Nike is experiencing a stable political condition in most of the markets. Most of the countries in which Nike operates are not negatively affected by elections. The situation provides a chance for the company to enhance its business in the regions. Secondly, the increasing free trade policy in many countries ensures proper market penetration to different regions. Some counties do not have strict regulations, making the company easily adhere to the set laws. Additionally, governmental support in infrastructural development in developing countries enables Nike to expand effectively to different countries (Borts, 2018). The political forces give the fi ...
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