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Week1assignment

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Week 1 Apply: Selecting a Company Outline
Name of Company:
Apple Inc.
Industry:
Consumer Electronics
Brief History of Company selected:
Apple Inc was founded on April 1,1976 by Steve Jobs and Steve Wozniak, who bought to the
new company a vision of changing the way people viewed computers. (loc.gov)
3 milestones from company’s history
April 1, 1976 the company was created.
January 1984 Macintosh computer
August 2018 Apple becomes the highest valued company ever.
3 resources for duration of assignment
Search.ebscohost.com/community
https://www.apple.com
https://www.annualreports.com
Employee source as well
1 new unique business opportunity Apple Inc. can create to increase their competitive advantage.
Create price effectiveness in relation to all their products not just wireless devices and
accessories.
Identify a function of management is needed for this opportunity.
More emphasis with in the advertising and promotional departments. Customer loyalty program
can affect this opportunity as well.

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Week 1 – Apply: Selecting a Company Outline Name of Company: • Apple Inc. Industry: • Consumer Electronics Brief History of Company selected: • Apple Inc was founded on April 1,1976 by Steve Jobs and Steve Wozniak, who bought to the new company a vision of changing the way people viewe ...
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