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Competitor analysis
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COMPETITOR ANALYSIS 2
Beverage companies competitor analysis.
Part one.
Comparison
categories.
Coca-Cola Company
PepsiCo Company
Monster Beverage
Corporation
Types of products
offered
Coca-Cola Company provides its
consumers with over 500 sparkling
brands and almost 3,900 choices of
beverages. Coca-Cola is the leading
brand and around nineteen other
beverages with low or no calories.
They are diet coke, Dasani, minute
maid, Coca-Cola Zero, Fanta,
vitamin water, sprite, Powerade,
and del Valle (Pratab, 2020).
The beverage portfolio of
PepsiCo Company is
comprised of juices,
sports drinks, carbonated
soft drinks, bottled water,
as well as ready-to-drink
tea and coffee.
The monster company
produces alternative
categories of beverages,
which include sports drinks,
lemonades, energy drinks,
non-carbonated ready-to-
drink iced teas, juice
cocktails, fruit beverages,
coffee drinks, juices as well
as ready-to-drink dairy (Box,
2016).
Current market
share
In the early 2020 report, the share
price rose by 3% from the 16%
market share of 2019 despite the
weak market. The sales of organic
products rose by 7%. The market
share is increasing due to robust
marketing strategies (Pratab, 2020).
Although its market
share is not as significant
as that of the Coca-Cola
Company, PepsiCo's
market share still has
increased (David, 2019).
The growth in organic
The current market share of
the monster company is at
17.3%, a slight improvement.
The percentage is increasing
though by slender margins.

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Running Head: COMPETITOR ANALYSIS Competitor analysis Name Institution COMPETITOR ANALYSIS 2 Beverage companies competitor analysis. Part one. Comparison Coca-Cola Company PepsiCo Company categories. Monster Beverage Corporation Types of products Coca-Cola Company provides its The beverage portfolio of The monster company offered consumers with over 500 sparkling PepsiCo Company is produces alternative brands and almost 3,900 choices of comprised of juices, categories of beverages, beverages. Coca-Cola is the leading sports drinks, carbonated which include sports drinks, brand and around nineteen other soft drinks, bottled water, lemonades, energy drinks, beverages with low or no calories. as well as ready-to-drink non-carbonated ready-to- They are diet coke, Dasani, minute tea and coffee. drink iced teas, juice maid, Coca-Cola Zero, Fanta, cocktails, fruit beverages, vitamin water, sprite, Powerade, coffee drinks, juices as well and del Valle (Pratab, 2020). as ready-to-drink dairy (Box, 2016). Current market In the early 2020 report, the share Although its market The current market share of share price rose by 3% from the 16% share is not as significant the monster company is at market share of 2019 despite the as that of the Coca-Cola 17.3%, a slight improvement. weak market. The sales of organic Company, PepsiCo's The percentage is increasing products rose by 7%. The market market share still has though by slender mar ...
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