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Digital marketing

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Digital Marketing Analytics

Introduction

In the past few decades, the landscape of marketing has changed dramatically.

There has been a revolution in the marketing analytic technologies with most of them

becoming easily accessible to all sizes of businesses. Many organizations and

business are under immense pressure to use the advanced marketing analytics tools to

attract potential customers, retain them and nurture leads.

Digital marketing analytics plays a significant role in understanding the impact

of marketing and predicting of future trends (Hemann & Burbary 23). It also helps to

predict user behavior and optimize user experience. Marketing analytics is a

discipline that aims at obtaining patterns in data to enhance actionable knowledge.

This phenomenon uses predictive modelling and statistics to find solutions to

question (Hemann & Burbary 23). Also, it uses machine learning to obtain insights

into problems. Digital marketing enables marketers to predict user behavior and

optimize their experience to improve sales (Petrescu et al., 45). Marketing analytics

includes a range of tools and strategies that are essential in unlocking customer’s

relevant insights while increasing the return on investment, enhancing profitability

and improving brand image (Petrescu et al., 45).

Relevance of digital marketing analytics

Marketing analytics helps companies to realize the needs of their customers

through quality surveys and constant feedback from the customers. Every

organization is always about meeting the needs of their customers. Analyzing data on

consumption enables a business to determine the needs within the market and

determine if it can be accomplished (Petrescu et al., 45).

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Every business has a need to monitoring any trends and movement within the

market, this is what guarantees their profitability. Digital marketing enable marketers

to identify market trends through customer surveys (Nagaraj 41). Therefore, the

business can determine the effectiveness of a new product. Also, the optimization of

market enable businesses to identify the exact needs of customers. Digital marketing

gives marketers access to data that promotes better understanding of their market size

(Nagaraj 41). Market size is a key factor in the stability and profitability of any

business.

Limitations of Marketing Analytics

Lack of proper identification of market needs may hinder the effectiveness of

digital marketing analytics. Identification of the needs of each market is a critical

element of marketing analytics. The marketer has to identify other products and

businesses that attempt to satisfy the needs of the segment. An overestimation of how

a company’s competition meets the customers’ needs may affect the outcome of the

marketing analytics. Also, few businesses can meet and satisfy the needs of all

potential customers. Further, improper interpretation of the data may lead to

inappropriate decisions.

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Digital Marketing Analytics Introduction In the past few decades, the landscape of marketing has changed dramatically. There has been a revolution in the marketing analytic technologies with most of them becoming easily accessible to all sizes of businesses. Many organizations and business are under immense pressure to use the advanced marketing analytics tools to attract potential customers, retain them and nurture leads. Digital marketing analytics plays a significant role in understanding the impact of marketing and predicting of future trends (Hemann & Burbary 23). It also helps to predict user behavior and optimize user experience. Marketing analytics is a discipline that aims at obtaining patterns in data to enhance actionable knowledge. This phenomenon uses predictive modelling and statistics to find solutions to question (Hemann & Burbary 23). Also, it uses machine learning to ob ...
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