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Radio interview 101

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Radio Interview 101 Different Types of Station Contact Reaching radio hosts (for the purpose of trying to get booked foran interview) can take on various forms, depending on the typeof station the show is done at. What's best? All of them at thesame time, of course. But since that's cost prohibitive for almostany guest, you have to pinpoint what will do an acceptable jobfor an acceptable price. Personal contact with prospective hosts is always the best, doneby either by the guest or the booking person. These personalvisits are usually only possible in the hometown of the guest orbooking person, since radio PR campaigns just don't chargeenough to pay someone to visit stations nationally. (Interestingly,high-level music airplay promotion campaigns DO charge enoughfor personal visits.) Regardless, if there is ever a chance to meetface to face with a host, do it... they will never forget you. The telephone is the big equalizer in booking interviews. Mostradio interviews are booked on the phone, since you can reachevery host in the country, and, since hosts are big phone-people.Plus, radio people are used to being hit with calls from musicpromoters, syndication promoters, equipment sale ...
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