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BSCOM234T Wk 3 - Apply: Self and Perception

1. When looking at Haley’s LinkedIn page, the PR firm notices that some of the information is

misspelled and Haley’s photo is blurred. In several meetings with Haley, it appears that her

presentation online is now how she really is in person. In order to keep their perceptions in

line, the PR firm needs to ___________________.

a) link details with the big picture

b) reduce uncertainty

c) consider self-fulfilling prophecy

d) apply the self-serving bias

2. Jason asserts that there is nothing wrong with the culture at Creative Consulting. Jason’s

resistance to change is so strong because his business culture is built on certain _________,

which is also the most resistant to change among people.

a. values

b. beliefs

c. dislikes

d. attitudes

3. When someone uses a familiar structure to interpret information that is unfamiliar, what are

they doing?

a. direct perception checking

b. imposing consistency

c. becoming other-oriented

d. superimposing

4. The tendency to stereotype someone based on the few cues that online interactions provide

is known as _____________________.

a. attribution theory

b. impression formation theory

c. social identity model of deindividuation effects (SIDE)

d. implicit personality theory

5. At the end of Haley’s interview, one of the PR firm associates shook her hand and noticed

she may bite her nails. The PR firm associate inferred that Haley has been very nervous and

stressed, which leads her to bite her nails. Which stage of the perceptual process is reflected

in this example?

a) Responding

b) Organizing

c) Interpreting

d) Selecting

6. Alicia noticed that she was not answering her office phone. Alicia infers that Haley is

probably trying to take a temporary break and learn how to balance everything again before

she resumes working with clients again. Which process of perceptual organization and

interpretation did you use in arriving at this conclusion?

a. Implicit personality theory

b. Use of personal constructs

c. Attribution theory

d. Impression formation

7. The PR firm is disappointed that they cannot assure the female employees that they can

speak openly, so they asked Alicia what they can do differently. Alicia tactfully but honestly

tells them what she thinks. This situation reflects which strategy related to improving one’s

self-esteem?

a) developing honest relationships

b) letting go of the past

c) avoiding comparisons

d) visualizing a positive image

8. Haley, who is thinking about how to describe herself, believes that she is a skilled speaker,

intelligent, and a good listener, and if the PR team was to get to really know her, she

believes that the PR firm would look positively at her. Haley is most likely engaging in which

technique used for improving self-esteem?

a. avoiding comparisons

b. self-talk

c. reframing

d. visualization

9. Haley told the PR firm that when Kameron gets a new client, he brags to everyone about

how he awesome he is at consulting. However, when Haley gets a new client, he says she

was lucky. Which tendency may Kameron have?

a. Horn effect

b. Self-serving bias

c. Implicit personality theory

d. Fundamental attribution error

10. The PR firm has made generalized ideas about the employees at Creative Consultants

based on what they have observed in one day. What process has the PR form used in

forming their perceptions?

a. Punctuation

b. Thin slicing

c. Superimposing

d. Selective perception

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BSCOM234T Wk 3 - Apply: Self and Perception 1. When looking at Haley’s LinkedIn page, the PR firm notices that some of the information is misspelled and Haley’s photo is blurred. In several meetings with Haley, it appears that her presentation online is now how she really is in person. In order to keep their perceptions in line, the PR firm needs to ___________________. a) b) c) d) link details with the big picture reduce uncertainty consider self-fulfilling prophecy apply the self-serving bias 2. Jason asserts that there is nothing wrong with the culture at Creative Consulting. Jason’s resistance to change is so strong because his business culture is built on certain _________, which is also the most resistant to change among people. a. b. c. d. values beliefs dislikes attitudes 3. When someone uses a familiar structure to interpret information that is unfamiliar, what are they doing? a. b. c. d. direct perception checking imposing consistency becoming other-oriented superimposing 4. The tendency to stereotype someone based on the few cues that online interactions provide is known as _____________________. a. b. c. d. attribution theory impression formation theory social identity model of deindividuation effects (SIDE) implicit personality theory 5. At the end of Haley’s interview, one of the PR firm associates shook her hand and noticed she may bite her nails. The PR firm associate inferred that Haley has been very nervous and stressed, which leads her to bi ...
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