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Assignment 4

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ASSIGNMENT 3: REVIEW OF MARKETING IN A
HEALTHARE ORGANIZATION
Contents
ASSIGNMENT 3: REVIEW OF MARKETING IN A HEALTHARE ORGANIZATION ......... 1
HOSPITAL REVIEWED ................................................................................................................. 1
MARKETING SOURCES OF THE HOSPITAL ............................................................................. 1
HOSPITAL ON THE BASIS OF MAKETING INFORMATION ................................................... 2
MARKETING COMPONENTS NOTICED AND TO WHOOM THEY ARE DIRECTED ........... 4
MESSAGES, CHANNELS, AND CREDIBLE SOURCES USED ................................................. 5
MOST MARKETING NOTICED .................................................................................................... 6
COMPARING HEALTHCARE MARKETING WITH A MORE TRADITIONAL BUSINESS .... 6
HOSPITAL REVIEWED
The hospital visited for review of marketing as a patient was Steward Family
Hospital: Salt Lake City Regional Medical Center 1050 East South Temple
Steward operates 36 community hospitals in ten states that employ
approximately 37,000 people and regularly receives top awards for quality and
safety. The Steward network includes more than 26 urgent care centers, 42
preferred skilled nursing facilities, substantial behavioral health services, over
7,300 beds under management, and more than 1.1 million covered lives
through the company’s managed care and health insurance services.
MARKETING SOURCES OF THE HOSPITAL
As a patient, the marketing sources of the hospital which were reviewed were

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as follows:
World Wide Web.
Print media like the newspapers and magazines.
Press releases of the hospital as provided by the communication
personnel.
Visit of the communications and public relations department of
the hospital.
HOSPITAL ON THE BASIS OF MAKETING INFORMATION
Based on their marketing information, the hospital sells/markets itself to its
customers in the following ways:
Marketing is done by Steward Group, the owner company of the hospital at a
central level through multiple platforms as per the following detail:
1. Social media marketing is managed via Sprout Social - an enterprise
level social media management tool which allows local marketing teams
to access their own pages, post content and review comments and
feedback while also being able to respond to comments directly from
the tool. Hospital level marketing is done by:
Curating social posts for Facebook, Twitter & LinkedIn in Sprout Social
for review and/or approval by corporate marketing.

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ASSIGNMENT 3: REVIEW OF MARKETING IN A HEALTHARE ORGANIZATION Contents ASSIGNMENT 3: REVIEW OF MARKETING IN A HEALTHARE ORGANIZATION ......... 1 HOSPITAL REVIEWED ................................................................................................................. 1 MARKETING SOURCES OF THE HOSPITAL ............................................................................. 1 HOSPITAL ON THE BASIS OF MAKETING INFORMATION ................................................... 2 MARKETING COMPONENTS NOTICED AND TO WHOOM THEY ARE DIRECTED ........... 4 MESSAGES, CHANNELS, AND CREDIBLE SOURCES USED ................................................. 5 MOST MARKETING NOTICED .................................................................................................... 6 COMPARING HEALTHCARE MARKETING WITH A MORE TRADITIONAL BUSINESS .... 6 HOSPITAL REVIEWED The hospital visited for review of marketing as a patient was Steward Family Hospital: Salt Lake City Regional Medical Center 1050 East South Temple Steward operates 36 community hospitals in ten states that employ approximately 37,000 people and regularly receives top awards for quality and safety. The Steward network includes more than 26 urgent care centers, 42 preferred skilled nursing facilities, substantial behavioral health services, over 7,300 beds under management, and more than 1.1 million covered lives through the company’s managed care and health insurance services. MARKETING SOURCES OF THE HOS ...
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Very useful material for studying!

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