Case Background: Hoover Medical Supplies, Inc, is a large manufacturing company located in Columbus, Ohio. The company is currently seeking to gain operational efficiencies in its supply chain by reducing the number of transportation carriers that it is using from five to three and thereafter open discussions concerning volume discounts with its remaining carriers. Brian Hoover, the CEO of Hoover Medical Supplies, has hired you to analyze its data and make a clear recommendation about how to reduce transportation costs while retaining a high level of service from its best carriers. Hoover has customers in Michigan, West Virginia, Virginia, Pennsylvania, Indiana, Kentucky and Ohio.Please see attached files for data and more info.

Identify the new product or service you think that the organization you selected in Module 1 (The Coca Cola Company) should develop. Explain how the new product or service will satisfy customer needs, and provide one specific example of what may differentiate it from similar products or services in the market. Describe the target market for the new product or service, and explain the reasoning that you used to identify the target market.  Explain how one psychological variable and one social variable might influence buying behavior in relation to the product or service.  With those variables in mind, explain two marketing strategies that would recommend for promoting the product or service. One of the strategies must involve the use of social media or another technology References  Burgess, W. (2016, March 29). A bad reputation costs a company at least 10% more per hire. Harvard Business Review Digital Articles, 2–6. Ferrell, O. C., Hirt, G., & Ferrell, L. (2020). Customer-driven marketing. In Business foundations: A changing world (12th ed., pp. 332–353). McGraw Hill. Chhabra, N. L., & Sharma, S. (2014). Employer branding: Strategy for improving employer attractiveness. International Journal of Organizational Analysis, 22(1), 48–60. https://doi.org/10.1108/IJOA-09-2011-0513 Lievens, F., & Slaughter, J. E. (2016). Employer image and employer branding: What we know and what we need to know. Annual Review of Organizational Psychology and Organizational Behavior, 3, 407–440. https://doi.org/10.1146/annurev-orgpsych-041015-062501 Avlonitis, G. J., & Papastathopoulou, P. (2006). Product and services management. ProQuest Ebook Central https://ebookcentral.proquest.co Baah, S., & Bohaker, L. (2015). The Coca-Cola Company. Culture, 16, 17. Bitange, H. B. (2018). Competitive Strategies and Competitive Advantage of Cocacola Company Ltd., Kenya (Doctoral dissertation, University of Nairobi). Chu, B. (2020, November). Analysis on the Success of Coca-Cola Marketing Strategy. In 2020 2nd International Conference on Economic Management and Cultural Industry (ICEMCI2020) (pp. 96-100). Atlantis Press.