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Emotional appeals
Emotional appeal is a method of persuasion which utilizes emotions to get a response.
In other words, it instigates emotions in the other party which lead to persuasion for
the party using the emotional appeal.
An example is a child crying to get sweets or chocolates from parents or even
strangers.
Logical appeals
A logical appeal is a method of persuasion which is based on reasoning, providing
evidence or logics to get something approved of. This is most widely used by adults,
especially literate ones for persuasion. It requires one to have extensive knowledge of
what they are talking about preferably evidence-based, in order for the appeal to be
successful.
Source credibility appeals
Source credibility appeals employ subjective or objective credibility of facts and
figures used for persuasion. Objective credibility is based on evidence and support
while subjective credibility is based on personal experiences and judgments. Source
credibility appeals are the most widely employed ones.

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Extemporaneous speaking
It is a speech for which a relatively little time is given for the preparation, yet it is to
be based on evidence, facts and figures.
An example of extemporaneous speech is its usage for students in most American
high schools.
Fear appeals
Fear appeals utilize the instigation of fear in the audience by language, body talk and
use of fear-arousing words by the speaker.
Three dimensions of source of credibility
Three of the dimensions of the source of credibility are trust-worthiness,
attractiveness and expertise. Trustworthiness is based upon rapport and past character
antecedents, attractiveness is an attribute while expertise is the grip on the subject.
Vocalized pauses
Vocalized pauses are otherwise meaningless words or gestures which fill the gap

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Emotional appeals Emotional appeal is a method of persuasion which utilizes emotions to get a response. In other words, it instigates emotions in the other party which lead to persuasion for the party using the emotional appeal. An example is a child crying to get sweets or chocolates from parents or even strangers. Logical appeals A logical appeal is a method of persuasion which is based on reasoning, providing evidence or logics to get something approved of. This is most widely used by adults, especially literate ones for persuasion. It requires one to have extensive knowledge of what they are talking about preferably evidence-based, in order for the appeal to be successful. Source credibility appeals Source credibility appeals employ subjective or objective credibility of facts and figures used for persuasion. Objective credibility is based on evidence and support while subjective ...
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