1. Who is the audience of this presentation? How do you know?Why does Claudia think the audience should care?What parts of the presentation are impactful? In other words, what parts of the presentation would really convince the audience that they should care?2.Identify places in Claudia's script that you think should be accompanied by visuals. For each place you identify, indicate what kind of information you think she should include on the slide. For example, you may think personal images are appropriate in some places, or that graphs or charts representing data may be helpful in others.3. Choose the remaining 3-5 places in the script where you will incorporate visuals. Briefly note where you will include these visuals, and describe what will appear on the slide.4. Complete the checklist after practicing your presentation. Identify at least three adjustments that you will make to improve the presentation based on this critical evaluation.5. Identify opportunities that you have to speak in public and practice these presentation skills, even if not giving a formal presentation. How will using these tips help you communicate your message?6. Consider all you've learned throughout this course. In your opinion, what are two of the most important concepts or skills you learned that are most relevant to your everyday life?7.What did you enjoy most about this course?

Purpose of this assignment:  To help you think through and better understand how Sponsorships, Product Placements in shows or movies and Branded Entertainment are integral parts of Promotions.  Pay attention to how these can be used as choices for an integrated marketing communications campaign (IMC).  Assignment Instructions: Individually,  choose One (1) of the following three options answer thoughtfully and thoroughly.  The concepts are from Chapter 12 in your PROMO 2 textbook. Individual Assignment option 1: Create a branded-entertainment proposal for the coffee giant Starbucks. Your proposal should identify a specific target audience and describe in detail a proposed storyline for a short film, television series, or other entertainment product that would effectively promote the brand and capture the attention of the targeted market segment. Individual Assignment option 2: Event sponsorship is becoming increasingly important to advertisers as the effectiveness of traditional media is eroded due to audience fragmentation. Select an example of event sponsorship at your school or in your community, and describe the relationship between the marketer and the event. What role does the marketer perform during the event? Why would a company consider the event an effective method to reach its target audience? Individual Assignment option 3: Product placement is the practice of embedding a branded product into the content of an entertainment vehicle, whether a television show, film or print article. A classic example was the prominent appearance of Reese’s Pieces in the movie e.t. the Extra-Terrestrial. For this exercise, select a favorite brand, and identify placement opportunities for it in popular television series, movies, or video games. List three ways the brand could be placed naturally, and explain why you think this product placement would be an appropriate and effective marketing tool for the brand.    2                                           Final Comments about Individual Weekly Assignment Submissions: