Assignment 4 Marketing in Healthcare

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Assignment 4: Marketing in Healthcare

Organization of focus:

The organization of my focus is University of Utah hospital, Utah.

Marketing sources of the organization reviewed:

For the assignment, the following marketing sources of the organization

were reviewed:

1. Internet:

2. Newspapers

3. Press releases

4. In person attendance to the marketing department of U of U

hospital, Utah.

Description of marketing

From patient/ customer’s perspective

From a patient’s perspective, I had the following observations:

The Health Feed blog (https://healthcare.utah.edu/healthfeed/)

seemed to be the most important marketing tool of the organization.

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It is a comprehensive blog intended for the prospective patients of 
the hospital. It not only creates a general awareness about health 
and health issues of the common man but also provides guidelines 
about the various services and facilities which can be availed in the 
hospital. 
In a series of health related articles and wellness blogs and videos, 
general healthcare concepts are well explained and elaborated for 
the general public. This part of the blog has the following sections: 
 
•  Brain and Spine 
•  Cancer 
•  Diet and Nutrition 
•  Digestive Health 
•  Health and Beauty 
•  Healthy Living and Wellness 
•  Heart Health 
•  Men's Health 
•  Mental Health 
•  Science and Research 
•  Sports Medicine 
•  Vision 
•  Women's Health 

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Assignment 4: Marketing in Healthcare Organization of focus: The organization of my focus is University of Utah hospital, Utah. Marketing sources of the organization reviewed: For the assignment, the following marketing sources of the organization were reviewed: 1. Internet: 2. Newspapers 3. Press releases 4. In person attendance to the marketing department of U of U hospital, Utah. Description of marketing From patient/ customer’s perspective From a patient’s perspective, I had the following observations: The Health Feed blog (https://healthcare.utah.edu/healthfeed/) seemed to be the most important marketing tool of the organization. It is a comprehensive blog intended for the prospective patients of the hospital. It not only creates a general awareness about health and health issues of the common man but also provides guidelines about the various services and facilities which can be availed in the hospital. In a series of health related articles and wellness blogs and videos, general healthcare concepts are well explained and elaborated for the general public. This part of the blog has the following sections: • Brain and Spine • Cancer • Diet and Nutrition • Digestive Health • Health and Beauty • Healthy Living and Wellness • Heart Health • Men's Health • Mental Health • Science and Research • Sports Medicine • Vision • Women's Health As far as specific information to target the patients is concerned, it inclu ...
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