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Assignment 4 Marketing in Healthcare

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Assignment 4: Marketing in Healthcare
Organization of focus:
The organization of my focus is University of Utah hospital, Utah.
Marketing sources of the organization reviewed:
For the assignment, the following marketing sources of the organization
were reviewed:
1. Internet:
2. Newspapers
3. Press releases
4. In person attendance to the marketing department of U of U
hospital, Utah.
Description of marketing
From patient/ customers perspective
From a patient’s perspective, I had the following observations:
The Health Feed blog (https://healthcare.utah.edu/healthfeed/)
seemed to be the most important marketing tool of the organization.

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It is a comprehensive blog intended for the prospective patients of
the hospital. It not only creates a general awareness about health
and health issues of the common man but also provides guidelines
about the various services and facilities which can be availed in the
hospital.
In a series of health related articles and wellness blogs and videos,
general healthcare concepts are well explained and elaborated for
the general public. This part of the blog has the following sections:
Brain and Spine
Cancer
Diet and Nutrition
Digestive Health
Health and Beauty
Healthy Living and Wellness
Heart Health
Men's Health
Mental Health
Science and Research
Sports Medicine
Vision
Women's Health

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Assignment 4: Marketing in Healthcare Organization of focus: The organization of my focus is University of Utah hospital, Utah. Marketing sources of the organization reviewed: For the assignment, the following marketing sources of the organization were reviewed: 1. Internet: 2. Newspapers 3. Press releases 4. In person attendance to the marketing department of U of U hospital, Utah. Description of marketing From patient/ customer’s perspective From a patient’s perspective, I had the following observations: The Health Feed blog (https://healthcare.utah.edu/healthfeed/) seemed to be the most important marketing tool of the organization. It is a comprehensive blog intended for the prospective patients of the hospital. It not only creates a general awareness about health and health issues of the common man but also provides guidelines about the various services and facilities which can be availed in the hospital. In a series of health related articles and wellness blogs and videos, general healthcare concepts are well explained and elaborated for the general public. This part of the blog has the following sections: • Brain and Spine • Cancer • Diet and Nutrition • Digestive Health • Health and Beauty • Healthy Living and Wellness • Heart Health • Men's Health • Mental Health • Science and Research • Sports Medicine • Vision • Women's Health As far as specific information to target the patients is concerned, it inclu ...
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