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Multi-Level marketing class lectures_213495246-Marketing-Mis-docx

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TASK 1 a. As the Marketing Manager of Coca-Cola in the UK, compare the various alternative definitions of marketing and indentify the main characteristics of marketing oriented organization. As per the Manager of marketing in the organization of Coca-Cola in UK, Marketing academics and practitioners have spent a great deal of time on defining the discipline of marketing and measuring its performance.1 Obviously, the job of marketing is not well understood by managers from any discipline, including marketing. If it is ever to rise to the level of discipline, like finance or engineering, its practitioners must establish a clear, precise, and measurable definition that expresses its financial accountability. This paper suggests such a model in hopes of taking even a small step toward the day when Marketing is broadly respected as an important and valuable professional discpline. 2 Marketing is the process of creating the hedonic value that, in conjunction with products and services, is a component of the organization's value exchange. Marketing is to establish, develop and commercialise long-term customer relationships, so that the objectives of the parties involved are met. This is done by a mutual exchange and keeping of promises. Marketing is a mediated activity occurring within the economic sphere that employs strategies intentionally rendered and goal-oriented towards the exchange of goods and services. Marketing is the process of planning and executing the conception, pric ...
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