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Adiwang 1
SIMULATION: FUJIAN QUANZHOU ADIWANG SHOES COMPANY
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Adiwang 2
Simulation: Fujian Quanzhou Adiwang Shoes Company
Introduction
Business acumen, as well as the type and nature of the market in which a business
operates in, have a significant impact in influencing its performance. While a company’s
management may be talented, if they fail to adapt to changing trends in the market, they may fail
to achieve the full potential for the company. In fact, principles that have worked in a previous
successful venture may fail to work in another if the management ignores the unique market
realities in each business segment. This paper gives a report of the simulation of Adiwang Shoes
Company in order to check how various decisions by the management would affect its financial
performance when compared with those of rival businesses. It will evaluate the impacts of
managerial decisions in a company as well as how the internal and external business
environment influences its performance.
Competitive Strategy
In general, markets differ in term of competition, which is largely influenced by the
spread of information among various players. In a perfectly competitive market, for example, all
goods are homogeneous and have the same price while in a monopolistic market, the prices of
commodities differ depending on the seller. In light of this, a business chooses a strategy that fits
its market. A business can either choose to be a cost leader, where it sells its products at a price
lower than competitors. Differentiation is another method, which works by the business making
its products to appear slightly different from those of competitors. Finally, a business may use
focus strategy, where it produces and sells commodities that have been tailored to target a unique
market. In order to achieve this goal, the business may customize its services to meet the unique
taste and preference of the target market.

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Adiwang 1 SIMULATION: FUJIAN QUANZHOU ADIWANG SHOES COMPANY Student’s Name Course Professor’s Name University City Date Adiwang 2 Simulation: Fujian Quanzhou Adiwang Shoes Company Introduction Business acumen, as well as the type and nature of the market in which a business operates in, have a significant impact in influencing its performance. While a company’s management may be talented, if they fail to adapt to changing trends in the market, they may fail to achieve the full potential for the company. In fact, principles that have worked in a previous successful venture may fail to work in another if the management ignores the unique market realities in each business segment. This paper gives a report of the simulation of Adiwang Shoes Company in order to check how various decisions by the management would affect its financial performance when compared with those of rival businesses. It will evaluate the impacts of managerial decisions in a company as well as how the internal and external business environment influences its performance. Competitive Strategy In general, markets differ in term of competition, which is largely influenced by the spread of information among various players. In a perfectly competitive market, for example, all goods are homogeneous and have the same price while in a monopolistic market, the prices of commodities differ depending on the seller. In light of this, a business chooses a strategy that fits its market. A business can either ch ...
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