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SimulationAdiwangB

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Adiwang 1
SIMULATION: FUJIAN QUANZHOU ADIWANG SHOES COMPANY
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Adiwang 2
Simulation: Fujian Quanzhou Adiwang Shoes Company
Final Results
Adiwang’s performance has been continuously improving over the years. The company’s
earnings per share rose from $2.72 in 2011 to $3.39 in 2014. The increase in earnings per share
was an indication of increased profitability in the company. Adiwang’s profits rose from $-
14,687 thousand in 2011 to $47,796 in 2014. This rise in profits is an indication of the effective
marketing and managerial skills in the company which resulted in it making substantial profits
and gains for its shareholders. The company’s retail image performed poorly. There was a fall in
average retail image score from 67 in 2011 to 59 in 2014. Basically, this image indicated that the
company was not undertaken community social responsibility activities, which portrayed it as
having social concern for the public. Accordingly, the company should restructure its CSR kitty
so that most of it is spent in external activities since it already spends more cash in CSR than the
industry’s average.
In terms of market share, the unfortunate poor marketing skills at the start of 2011 made
the company to lose its market share. At the start of 2010, the company had a market share of
12.5% in North America in all its categories- the internet, wholesale, and private label market.
However, due to poor marketing skills the market share fell to 1.3% in the internet market. Its
wholesale market share in the same region also fell to 0% in 2011. A similar fall was witnessed
in the private label market where it fell to 0%. Nonetheless, 2014 showed that the company’s
marketing skills were enabling it to increase its market share. Its market share in North America
was 5%, which showed an increase in 5% from its 2011. Its wholesale market share also
increased to 9.1%, which showed that the company’s sales and marketing efforts were increasing
its performance. Nonetheless, the business had a markets share that was below the industry

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Adiwang 1 SIMULATION: FUJIAN QUANZHOU ADIWANG SHOES COMPANY Student’s Name Course Professor’s Name University City Date Adiwang 2 Simulation: Fujian Quanzhou Adiwang Shoes Company Final Results Adiwang’s performance has been continuously improving over the years. The company’s earnings per share rose from $2.72 in 2011 to $3.39 in 2014. The increase in earnings per share was an indication of increased profitability in the company. Adiwang’s profits rose from $14,687 thousand in 2011 to $47,796 in 2014. This rise in profits is an indication of the effective marketing and managerial skills in the company which resulted in it making substantial profits and gains for its shareholders. The company’s retail image performed poorly. There was a fall in average retail image score from 67 in 2011 to 59 in 2014. Basically, this image indicated that the company was not undertaken community social responsibility activities, which portrayed it as having social concern for the public. Accordingly, the company should restructure its CSR kitty so that most of it is spent in external activities since it already spends more cash in CSR than the industry’s average. In terms of market share, the unfortunate poor marketing skills at the start of 2011 made the company to lose its market share. At the start of 2010, the company had a market share of 12.5% in North America in all its categories- the internet, wholesale, and private label market. However, due to poor marketing skil ...
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