Access over 20 million homework & study documents

search

Solectric new

Content type
User Generated
Rating
Showing Page:
1/12
Running head: SOLECTRIC 1
Solectric: Market Entry Decision
Student’s Name
Institution Affiliation

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/12
SOLECTRIC 2
Solectric: Market Entry Decision
One of the most challenging activities in any organization is deciding when to invest,
how much resources to invest, and the appropriate market to venture. Making these decisions can
change to be a problem especially when they are made inefficiently. They can lead to massive
waste of resources. The solution to this is having an understanding of the most efficient timing
and resources to use in an investment. Analysis of the market and its needs helps one to
understand the best decisions to consider. Raymond, who was the founder of Solectric, a
company that was offering solar powered solution to electricity, was facing this challenge when
deciding on whether the company should invest in residential, refrigerated trailers, or digital
signage. This paper will provide a critical analysis and review to the Solectric case study.
Attractiveness of the Solar Industry
Although Solectric aimed to harness on the opportunities presented by huge electricity
bills, recent market changes had made the solar industry unattractive. The market that they hoped
to capture had been eroded by a decline in federal incentives for people to adopt solar power.
Generally, the company hoped to sell their solar energy storing devices since they could offer
reliable, free, and renewable energy. There was also the emergence of more fuel efficient engines
and modern home required little energy for maintenance. To make the situation even more
severe, there was the risk of imitation and importation of cheap similar products from China,
which would erode most of the gains that the business would have made. The Porter’s five forces
model will provide a clear insight into the business competitiveness.
Supplier Power
Solectric was susceptible to supplier power, which could make it difficult for the
company to control the market. There were few suppliers of solar powered instruments from

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/12

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 12 pages?
Access Now
Unformatted Attachment Preview
Running head: SOLECTRIC 1 Solectric: Market Entry Decision Student’s Name Institution Affiliation SOLECTRIC 2 Solectric: Market Entry Decision One of the most challenging activities in any organization is deciding when to invest, how much resources to invest, and the appropriate market to venture. Making these decisions can change to be a problem especially when they are made inefficiently. They can lead to massive waste of resources. The solution to this is having an understanding of the most efficient timing and resources to use in an investment. Analysis of the market and its needs helps one to understand the best decisions to consider. Raymond, who was the founder of Solectric, a company that was offering solar powered solution to electricity, was facing this challenge when deciding on whether the company should invest in residential, refrigerated trailers, or digital signage. This paper will provide a critical analysis and review to the Solectric case study. Attractiveness of the Solar Industry Although Solectric aimed to harness on the opportunities presented by huge electricity bills, recent market changes had made the solar industry unattractive. The market that they hoped to capture had been eroded by a decline in federal incentives for people to adopt solar power. Generally, the company hoped to sell their solar energy storing devices since they could offer reliable, free, and renewable energy. There was also the emergence of more fuel efficient engines and ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Great! Studypool always delivers quality work.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4