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Spree Cruise Lines

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Running head: SPREE CRUISE LINES 1
Spree Cruise Lines
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SPREE CRUISE LINES 2
Spree Cruise Lines
1. Key audiences for the communication surrounding this incident.
The primary audiences of the communication surrounding the Spree Cruise Line are
Tara, the city attorney, and passengers. Tara is a significant audience since she is the one who
will relay information about the ship’s failure to the other management. As the manager of
corporate communication, she will also be responsible for communicating about the ship’s trip to
the rest of the public and other important stakeholders. The city attorney is an essential audience
since he/she represents the interest of the government. Therefore, he/she would like to be assured
that all the passengers are safe and that the Sensation would be responsible for damages it made
in the city. Finally, passengers are essential stakeholders since the captain has to be accountable
to them by assuring them of their safe trip. The secondary audiences linked to the audiences are
the relatives of the passengers and shareholders. The former are interested in the safety of
members of their family, the latter, on the other hand, are interested in knowing the status of their
ship and their customers.
2. A. Message to be sent to each key audience
The Sensation will inform Tara about the status of the ship. In this case, captain Galati
will explain the cause of the delay (the damage to the propulsion unit in the left engine). Galati
will further inform her on the expected arrival time of the ship and any eventualities that may
occur during the journey. The company will communicate with the city’s attorney and tell
him/her of its knowledge about the damage allegations he/she has accused the Spree Cruise
Lines of causing. It will also inform him/her of its scheduled investigation of the incident. Spree
Cruise Lines will apologize to the passengers for the damage. It will tell them of the subsequent
delay in their arrival time. It will also inform them that the Sensation will have to skip its trip

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Running head: SPREE CRUISE LINES 1 Spree Cruise Lines Student’s Names Institution Affiliation SPREE CRUISE LINES 2 Spree Cruise Lines 1. Key audiences for the communication surrounding this incident. The primary audiences of the communication surrounding the Spree Cruise Line are Tara, the city attorney, and passengers. Tara is a significant audience since she is the one who will relay information about the ship’s failure to the other management. As the manager of corporate communication, she will also be responsible for communicating about the ship’s trip to the rest of the public and other important stakeholders. The city attorney is an essential audience since he/she represents the interest of the government. Therefore, he/she would like to be assured that all the passengers are safe and that the Sensation would be responsible for damages it made in the city. Finally, passengers are essential stakeholders since the captain has to be accountable to them by assuring them of their safe trip. The secondary audiences linked to the audiences are the relatives of the passengers and shareholders. The former are interested in the safety of members of their family, the latter, on the other hand, are interested in knowing the status of their ship and their customers. 2. A. Message to be sent to each key audience The Sensation will inform Tara about the status of the ship. In this case, captain Galati will explain the cause of the delay (the damage to the propulsion unit i ...
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Anonymous
Just what I was looking for! Super helpful.

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