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Strategic management

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ToolsCorp Corporation is a fictitious company that does exist anywhere. For the purpose of this course, it is
located it in Tennessee. As members of the senior management team of ToolsCorp Corporation, your group
has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C)
of ToolsCorp Corporation. The purpose of this paper is to obtain permission from them to go forward with
the next step (developing a full-blown business plan) for ToolsCorp's strategic initiative to break into the
global marketplace.
Your paper should discuss the following (at a minimum):
A complete strengths, weaknesses, opportunities, and threats (SWOT) analysis (including at least 5
factors from each category and full explanations of why each factor is important and why it was
placed in the category) of the environment that exists within ToolsCorp and the environment that
ToolsCorp is proposing
An outline of the business plan to be developed for ToolsCorp's strategic initiative
A full mission statement containing the nine components and presented in a well written paragraph
Key operating principles as you will apply them
A preliminary market analysis
The one-year, five-year, and ten-year strategic objectives of the strategic initiatives presented as one
strategic proposal for each time frame (3 strategic proposals in all), complete with implementation
plans, potential ramifications, and feedback mechanisms
The additional material that your group considers necessary to support the case for going forward
with ToolsCorp's global strategic initiative (This is not optional, you must input additional material.)
Background Information
ToolsCorp Corporation is a fictitious company that does exist anywhere. For the purpose of this course, it is
located it in Tennessee. It builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All
products are manufactured locally and sold through large retailers. They have sale papers inserted in every
Friday and Tuesday paper. Although they have a thriving business in the United States and Canada, ToolsCorp
is trying to break into the global marketplace.
Deliverable Length
The deliverable length is at least 15 pages (cover page and reference page not included).
The project requires a minimum of 15 scholarly sources, a minimum of 1 per page. You are welcome and
encouraged to use the David textbook and the course materials for this course.
Remember that any paper longer than 10 pages requires the submission of an abstract.
*APA format.

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ToolsCorp Corporation is a fictitious company that does exist anywhere. For the purpose of this course, it is located it in Tennessee. As members of the senior management team of ToolsCorp Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steeri ...
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