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Strategic Mapping in a Company

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Running head: STRATEGIC MAPPING 1
Strategic Mapping and Performance Management
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STRATEGIC MAPPING 2
Strategic Mapping and Performance Management
Every organization must regularly formulate and implement new and unique strategies in
order to achieve its desired goals. Therefore, it is paramount for an organization to develop a
strategic map that contains the measures that the company has planned to adopt on its path to
accomplish its targets. Simply put, a strategic map is a diagram that shows how an organization
will implement its objectives in order to achieve its desired targets. Therefore, strategic maps are
essential in enabling a business to achieve its desired performance. Generally, a strategic map
enables a business to focus on the change that it desires to implement. This occurs because the
structure of the strategic map is usually comprehensive with clear outlines of the financial,
customer, internal operations, and learning and growth objectives. Effectively, these outlines
enable an organization's management to have objective discussions on the manner in which they
will improve the business’ performance.
Analysis of the Relationship Between Strategic Mapping and Performance Management
The main purpose of strategic mapping is to enable the business to focus on achieving its
intended objectives. Through strategic mapping, a company’s management is able to specify the
overriding objective. In this case, an organization is able to focus all its energies on achieving its
key agenda by avoiding distractions from minor objectives (Burton, Obel, & DeSanctis, 2011).
Additionally, the management is also able to see how minor goals interact to enable the business
achieve its overriding objective.
For example, a business may have various objectives such as increasing its profits by
20% within 2 years, reducing its expenses by 10% in one year, reducing its staff turnover by
15% within three years, opening five new branches in four years’ time, and increasing its share
price by 11% within an year. However, despite these many objectives, the business may only

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Running head: STRATEGIC MAPPING Strategic Mapping and Performance Management Student’s Name Institution Affiliation 1 STRATEGIC MAPPING 2 Strategic Mapping and Performance Management Every organization must regularly formulate and implement new and unique strategies in order to achieve its desired goals. Therefore, it is paramount for an organization to develop a strategic map that contains the measures that the company has planned to adopt on its path to accomplish its targets. Simply put, a strategic map is a diagram that shows how an organization will implement its objectives in order to achieve its desired targets. Therefore, strategic maps are essential in enabling a business to achieve its desired performance. Generally, a strategic map enables a business to focus on the change that it desires to implement. This occurs because the structure of the strategic map is usually comprehensive with clear outlines of the financial, customer, internal operations, and learning and growth objectives. Effectively, these outlines enable an organization's management to have objective discussions on the manner in which they will improve the business’ performance. Analysis of the Relationship Between Strategic Mapping and Performance Management The main purpose of strategic mapping is to enable the business to focus on achieving its intended objectives. Through strategic mapping, a company’s management is able to specify the overriding objective. In this case, an organizatio ...
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