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Supply Fast Fashion 1 and 2

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Running head: SUPPLY FAST FASHION 1
Supply Fast Fashion
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SUPPLY FAST FASHION 2
Task1: Supply Fast Fashion
The fashion industry has been changing at a very fast rate. For example, in the past, most
cloths used to be customized while currently only between 5-10 percent are customized. In light
of this, businesses in the fashion industry must remain a breast with the changes in this market
and also be competitive. In this regard, businesses in this industry must be creative in order for
them to remain competitive in this market.
Understanding
In order to remain competitive, businesses in the fashion industry have continuously
adopted innovative technologies, designs, and manufacturing processes in order to remain
competitive. On the same breath, they have also streamlined their distribution channels in order
to ensure that customers can easily access their products. Similarly, enterprises in the fashion
industry have modernized their retail stores by making them more attractive and welcoming to
customers.
In terms of designs, the businesses in the fashion industry have reduced the number of
cloths that are customized from 20% to between 5 and 10%. Accordingly, businesses now prefer
to make cloths for mass consumption. Similarly, there has been a trend of reducing the
seasonality in the introduction of fashionable cloths. In the past, fashion used to be based on the
two major climatic changes; summer and spring. Currently, there has been a change in this trend.
Major cloths manufacturing companies such as H&M and Zara are now continuously introducing
new fashionable cloths throughout the year. In addition, these companies do not repeat past
fashion designs, rather, they improve on these designs or introduce totally new designs (Choi,
2014).

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Running head: SUPPLY FAST FASHION Supply Fast Fashion Student’s Name Institution Affiliation 1 SUPPLY FAST FASHION 2 Task1: Supply Fast Fashion The fashion industry has been changing at a very fast rate. For example, in the past, most cloths used to be customized while currently only between 5-10 percent are customized. In light of this, businesses in the fashion industry must remain a breast with the changes in this market and also be competitive. In this regard, businesses in this industry must be creative in order for them to remain competitive in this market. Understanding In order to remain competitive, businesses in the fashion industry have continuously adopted innovative technologies, designs, and manufacturing processes in order to remain competitive. On the same breath, they have also streamlined their distribution channels in order to ensure that customers can easily access their products. Similarly, enterprises in the fashion industry have modernized their retail stores by making them more attractive and welcoming to customers. In terms of designs, the businesses in the fashion industry have reduced the number of cloths that are customized from 20% to between 5 and 10%. Accordingly, businesses now prefer to make cloths for mass consumption. Similarly, there has been a trend of reducing the seasonality in the introduction of fashionable cloths. In the past, fashion used to be based on the two major climatic changes; summer and spring. Currently, there has b ...
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