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The Weight Pack

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Running head: MARKETING OF THE WEIGHT PACK 1
Marketing of the Weight Pack
Student’s Name
Institution Affiliation

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MARKETING OF THE WEIGHT PACK 2
Marketing of the Weight Pack
Price and Justification
The company will have three categories of Weight Pack: small, medium, and large.
Accordingly, the price of each Weight Pack will depend on its size. The small type will cost $55,
the medium will be $75, and large will be $110. The loading weights will be sold separately, and
their prices will also depend on their sizes and quality. Typically, these gym plates range from as
little as $5 for half a kilogram weight till $55 for one that is 20 kilos. The freedom of allowing
customers to buy different Weight Packs will ensure that each kit can fit the athlete.
Additionally, the choice of buying loading weights will enable customers only to purchase what
they can be able to use. Moreover, those who already have gym plates at home will avoid
unnecessary costs.
The retail price of $55 for the small, $75 for medium, and $110 for the large kit will
enable the business to be competitive. Currently, the company’s competitors sell either weighted
vests or load trainers and ALICE (All-Purpose Lightweight Individual Carrying Equipment
Pack) frame at a higher price. Rogue fitness, for example, sells their load trainers and ALICE at
$129 per kit while weighted vests range from $29-$211 on Amazon (“Load Trainer, 2017;
“Training Weight Vests, 2017). Since Weight Pack is made using high-quality fabric and is
equipped with quality steel bars, it will also provide customers with great value for their money.
Distribution Plan
The business will use multiple distribution channels to reach to more customers at a low
cost. These channels will include the use of wholesalers, value-added resellers, consultants
(professional athletes), retailers, and sales agents. The use of both contemporary and modern

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Running head: MARKETING OF THE WEIGHT PACK Marketing of the Weight Pack Student’s Name Institution Affiliation 1 MARKETING OF THE WEIGHT PACK 2 Marketing of the Weight Pack Price and Justification The company will have three categories of Weight Pack: small, medium, and large. Accordingly, the price of each Weight Pack will depend on its size. The small type will cost $55, the medium will be $75, and large will be $110. The loading weights will be sold separately, and their prices will also depend on their sizes and quality. Typically, these gym plates range from as little as $5 for half a kilogram weight till $55 for one that is 20 kilos. The freedom of allowing customers to buy different Weight Packs will ensure that each kit can fit the athlete. Additionally, the choice of buying loading weights will enable customers only to purchase what they can be able to use. Moreover, those who already have gym plates at home will avoid unnecessary costs. The retail price of $55 for the small, $75 for medium, and $110 for the large kit will enable the business to be competitive. Currently, the company’s competitors sell either weighted vests or load trainers and ALICE (All-Purpose Lightweight Individual Carrying Equipment Pack) frame at a higher price. Rogue fitness, for example, sells their load trainers and ALICE at $129 per kit while weighted vests range from $29-$211 on Amazon (“Load Trainer,” 2017; “Training Weight Vests,” 2017). Since Weight Pack is made using ...
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