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Tourism Plan Hawaii

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Running Head: TOURISM PLAN 1
Discussion of the Hawai’i Planning Process
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Running Head: TOURISM PLAN 2
Discussion of the Hawai’i Planning Process.
Tourism is an integral part of Hawai’i’s community and the main generator of
employment in the state. It is reported that in 2003, tourism provided one in every five jobs in the
state. Being such an important aspect in the state, it has a lot of influence on the lives of
Hawaiian people. Hawai’i Tourism Strategic plan: 2005-2015 is a comprehensive ten year plan
that identified a shared vision by Hawai’i tourism stakeholders for Hawai’i tourism industry by
the year 2015. This shared vision was: honoring the people and heritage of Hawai’i; foster
mutual respect among all tourism industry stakeholders; provide a memorable unique and
enriching visitor experience; value Hawai’i’s cultural and natural resources; and support a vital
and sustainable economy. Additionally, it specified the strategic directions, specific goals and
specifies the responsibilities of all Hawai’i visitor industry stakeholders that is all necessary for
the realization of this shared vision.
In 1978, the Hawaii State Planning Act, Chapter 226, Hawaii Revised Statutes, was
enacted in order to ensure that an all-inclusive plan was developed to guide Hawai’i’s future. As
a result of this enactment, state goals, policies and objectives were established. A statewide
planning system was also put in place in order to carry out this planning process. In the late
1900s, a state tourism agency, the Hawaii Tourism Authority (HTA) was created in order to
develop tourism plans that would strengthen the tourism industry for the benefit of local
communities. This organization uses its studies and market expertise to develop and implement
Hawai’i’s strategic tourism marketing plan (HTA, 2016). To come up with this plan, the HTA
started by revising the 2002 Ke Kumu tourism plan. Furthermore, HTA carried research to
examine the state’s competitive position and find out the community’s view of the tourism
industry and any suggestions and comments or concerns they may have. In order to successfully

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Running Head: TOURISM PLAN 1 Discussion of the Hawai’i Planning Process Student’s Name Institution Affiliation Running Head: TOURISM PLAN 2 Discussion of the Hawai’i Planning Process. Tourism is an integral part of Hawai’i’s community and the main generator of employment in the state. It is reported that in 2003, tourism provided one in every five jobs in the state. Being such an important aspect in the state, it has a lot of influence on the lives of Hawaiian people. Hawai’i Tourism Strategic plan: 2005-2015 is a comprehensive ten year plan that identified a shared vision by Hawai’i tourism stakeholders for Hawai’i tourism industry by the year 2015. This shared vision was: honoring the people and heritage of Hawai’i; foster mutual respect among all tourism industry stakeholders; provide a memorable unique and enriching visitor experience; value Hawai’i’s cultural and natural resources; and support a vital and sustainable economy. Additionally, it specified the strategic directions, specific goals and specifies the responsibilities of all Hawai’i visitor industry stakeholders that is all necessary for the realization of this shared vision. In 1978, the Hawaii State Planning Act, Chapter 226, Hawaii Revised Statutes, was enacted in order to ensure that an all-inclusive plan was developed to guide Hawai’i’s future. As a result of this enactment, state goals, policies and objectives were established. A statewide planning system was also put in p ...
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