Access over 20 million homework & study documents

search

Wii Assignment

Content type
User Generated
Rating
Showing Page:
1/4
INNOVATIVE STRATEGIES 1
Innovative Strategies Assignment
Student’s Name
Course
Professor’s Name
University
City (State)
Date

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/4
INNOVATIVE STRATEGIES 2
Innovative Strategies Assignment
Where Would You Locate the Wii in Terms of the Degrees of Innovation Matrix
and Why?
Notably, I would locate Wii in the disruptive innovation. Initially, it presented a unique
feature which was revolutionary to the gaming scene. Specifically, it introduced the wireless
game controllers. Consequently, its introduction necessitated competitors to come up with
equally appealing features. In light of this, it is in the disruptive distribution since it changed the
entire gaming industry.
What was the Value Proposition Being Put Forward by the Wii and How did This
Differ From the PlayStation and The Xbox? Who Was the Value Proposition Aimed
At and Why?
Conventionally, both X-Box and PlayStation utilised advanced processing power,
graphics, and storage (Campbell-Kelly & Aspray 2004). Consequently, Wii had to be unique in
order to compete in this market. In effect, Wii was introduced with no buttons and joysticks. In
essence, the value proposition of Wii was the ease of using this gaming device to play video
games. Further, this feature was aimed at the non-conventional gamers. Notably, these included
female, the elderly and family gamers (Fawkes 2008). Basically, this segment of gamers needed
something fun. Importantly, the Wii Remote made it possible to play games physically.
Fundamentally, this group was targeted as they formed a large portion of untapped market
(Campbell-Kelly & Aspray 2004).
What was the Business Model and the Associated Revenue Generation Mechanism
Used for the Wii?

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/4

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 4 pages?
Access Now
Unformatted Attachment Preview
INNOVATIVE STRATEGIES 1 Innovative Strategies Assignment Student’s Name Course Professor’s Name University City (State) Date INNOVATIVE STRATEGIES 2 Innovative Strategies Assignment Where Would You Locate the Wii in Terms of the Degrees of Innovation Matrix and Why? Notably, I would locate Wii in the disruptive innovation. Initially, it presented a unique feature which was revolutionary to the gaming scene. Specifically, it introduced the wireless game controllers. Consequently, its introduction necessitated competitors to come up with equally appealing features. In light of this, it is in the disruptive distribution since it changed the entire gaming industry. What was the Value Proposition Being Put Forward by the Wii and How did This Differ From the PlayStation and The Xbox? Who Was the Value Proposition Aimed At and Why? Conventionally, both X-Box and PlayStation utilised advanced processing power, graphics, and storage (Campbell-Kelly & Aspray 2004). Consequently, Wii had to be unique in order to compete in this market. In effect, Wii was introduced with no buttons and joysticks. In essence, the value proposition of Wii was the ease of using this gaming device to play ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Very useful material for studying!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4