Access over 20 million homework & study documents

search

MKTG 3201

Content type
User Generated
Rating
Showing Page:
1/12

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/12

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/12

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 12 pages?
Access Now
Unformatted Attachment Preview
Coca-Cola brand positioning and strategy Name Institution affiliation Date Coca-Cola • A global retail in soft drinks • Located in several countries through its distribution network to satisfy demand • Main head office is located in America Atlanta • Listed in New York stock exchange • Products that are located within the Coca-Cola brand include; fanta, coca-cola, sprite, stoney, dasani, blackcurrent. • Fruit juices brand depend on the franchise that the brand has been with the local community due to product availability • Product innovation has enabled sugar free products such as coke zero which targets a certain clientele in the market • Coca-Cola has invested in water production plant to quench thirst Gaining market share • Coca-Cola has the best marketing strategy to ensure product penetration • Its distribution channel are effective in terms product penetration • Innovative products are produced with the Coca-Cola brand to ensure customers are lured to the brand • Capital injection from investors enables the brand to risk new ideas and strategies to target customers and satisfy their needs (Koschmann & Sheth, 2016). Product positioning • In order to influence consumer perception it is important to position a brand with their thoughts • The Coca-Cola brand position its products through segmentation • Customers are aligned with the products based on the target market • Coca-Cola products targets middle income consumers who are high ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Really helpful material, saved me a great deal of time.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4