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Mini cooper marketing plan product identification and SWOT analysis

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Assignment One: Marketing Plan: Product Identification and SWOT Analysis
Assignment One: Marketing Plan: Product Identification and SWOT Analysis
Samantha Edge
BUS 330 Principles of Marketing
Ashford University

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Assignment One: Marketing Plan: Product Identification and SWOT Analysis
In this paper I am going to be talking about Mini Cooper and giving a SWOT analysis.
First I will be giving a description of the Mini Cooper. Second I will be discussing the core
products and services that Mini Cooper offers. Third I will be giving a brief history of Mini
Cooper. Fourth I will be talking about Mini Cooper’s current competitors. Fifth I will be giving a
SWOT analysis. Sixth I will talk about the product or service that I am going to develop a
marketing plan for. Last I will be giving a SWOT based argument for why my product or service
warrants marketing investment.
What is a Mini Cooper? Mini Cooper is a car company that started out making racing
cars and has over the years gravitated to making cars that are driven on a daily basis. Mini
Coopers have been racing since 1959. According to MiniUSA.com “Mini models tend to have
contrasting roofs back in the 60’s because it helped them stand out from the pack during races”.
Mini Cooper still races today with the Mini John Cooper Works Team. Mini Cooper produces
several different cars and has a style for everyone.
What kind of products and services does Mini Cooper offer? Mini Cooper has many
services that it offers. Anyone can sign up for their news letter and receive their special offers.
Some of the services that Mini Cooper offers are the college graduate discount, the military
member discount, maintenance, warranty, assistance, and motorer protection. The college
graduate discount is for a new college graduate to save $500 on the purchase of a new or
certified pre-owned Mini Cooper. The military members discount is for any member of the
military, their family members, or USAA members to save up to $1,000 on a new Mini Cooper.
The complimentary scheduled Mini maintenance is for any Mini Cooper up to three years or

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Assignment One: Marketing Plan: Product Identification and SWOT Analysis Assignment One: Marketing Plan: Product Identification and SWOT Analysis Samantha Edge BUS 330 Principles of Marketing Ashford University Assignment One: Marketing Plan: Product Identification and SWOT Analysis In this paper I am going to be talking about Mini Cooper and giving a SWOT analysis. First I will be giving a description of the Mini Cooper. Second I will be discussing the core products and services that Mini Cooper offers. Third I will be giving a brief history of Mini Cooper. Fourth I will be talking about Mini Cooper’s current competitors. Fifth I will be giving a SWOT analysis. Sixth I will talk about the product or service that I am going to develop a marketing plan for. Last I will be giving a SWOT based argument for why my product or service warrants marketing investment. What is a Mini Cooper? Mini Cooper is a car company that started out making racing cars and has over the years gravitated to making cars that are driven on a daily basis. Mini Coopers have been racing since 1959. According to MiniUSA.com “Mini models tend to have contrasting roofs back in the 60’s because it helped them stand out from the pack during races”. Mini Cooper still races today with the Mini John Cooper Works Team. Mini Cooper produces several different cars and has a style for everyone. What kind of products and services does Mini Cooper offer? Mini Cooper has many services that it offers. Anyone ...
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