Access over 20 million homework & study documents

search

MKT 571 week 3

Content type
User Generated
Rating
Showing Page:
1/11
1
Paint Pasties - Product Launch Marketing Plan, Part 1
Danielle Twomey, Denise Robinson, Negil Hazelwood, Trace Reece, Elizabeth Hutchins
MKT 571
August 22, 2016
Karlene Swalley

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/11
2
Introduction
AkzoNobel is one of the world’s major “performance coating manufacturer, global leader
of decorative paints and major supplier of specialty chemicals.” (International, 2016) Established
in Amsterdam and the Netherlands, AkzoNobel, has around 45,000 employees in nearly 80
countries. “AkzoNobel is a Global Fortune 500 company. Their portfolio includes well-known
brands such as Dulux, Sikkens, International, Interpon and Eka.” (International, 2016)
“Since 1777, AkzoNobel has continued to deliver technical and product innovation. They
are pioneering in industrial chemical manufacture to market leading high-tech coatings.”
(AkzoNobel, 2016) They bring color our walls and aid in protecting the buildings we go into
every single day. AkzoNobel are in our cell phones, vehicles, and streets. They are an essential
part of the products that we use each day.
Paint Pasties
The new products AkzoNobel will be launching are Paint Pasties. This product will not
be used for body art but instead for interior design work. This item is not only inexpensive for an
individual to purchase, but they are disposable. Paint Pasties are very narrow but also can expand
to whatever surface in your home and the finished product is quite nice. With Paint Pasties there
is no mess, no sticky brushes, and no dripping paint. So, cleaning up is a joy.
Market Needs
After conducting a market analysis of the need for Paint Pasties in both Germany
(domestically) and the United States (foreign), it was discovered that home interior designer
businesses in those areas are on the rise. According to Sevcenko (2013), “Interior design in
Germany has long been about industrial craftsmanship with little attention paid to luxurious
interiors. These days, designers are trying to build on a tradition that has taken a backseat to

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/11

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 11 pages?
Access Now
Unformatted Attachment Preview
1 Paint Pasties - Product Launch Marketing Plan, Part 1 Danielle Twomey, Denise Robinson, Negil Hazelwood, Trace Reece, Elizabeth Hutchins MKT 571 August 22, 2016 Karlene Swalley 2 Introduction AkzoNobel is one of the world’s major “performance coating manufacturer, global leader of decorative paints and major supplier of specialty chemicals.” (International, 2016) Established in Amsterdam and the Netherlands, AkzoNobel, has around 45,000 employees in nearly 80 countries. “AkzoNobel is a Global Fortune 500 company. Their portfolio includes well-known brands such as Dulux, Sikkens, International, Interpon and Eka.” (International, 2016) “Since 1777, AkzoNobel has continued to deliver technical and product innovation. They are pioneering in industrial chemical manufacture to market leading high-tech coatings.” (AkzoNobel, 2016) They bring color our walls and aid in protecting the buildings we go into every single day. AkzoNobel are in our cell phones, vehicles, and streets. They are an essential part of the products that we use each day. Paint Pasties The new products AkzoNobel will be launching are Paint Pasties. This product will not be used for body art but instead for interior design work. This item is not only inexpensive for an individual to purchase, but they are disposable. Paint Pasties are very narrow but also can expand to whatever surface in your home and the finished product is quite nice. With Paint Pasties there is no mess, no sticky brushes, an ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Excellent resource! Really helped me get the gist of things.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4