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MINI STRATEGY Week 3 STR581

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MINI-STRATEGY Week 3 STR/581 Learning Team A: 23 February 2017 OUTLINE I. Introduction II. Organization’s mission, vision and values statement III. Organizations goals and objectives IV. Organization’s current status V. SWOT Analysis VI. Recent financial report VII. Competitors analysis/benchmarking VIII. Strategic recommendations IX. Leadership profile - CEO X. Conclusion XI. References INTRODUCTION I • The paper deals with the smart phones and tablet industry in which Apple Inc is a leading company. • Multinational technology based company located in Cupertino (headquarter), California. • Hardware products of the company includes iPad, tablet, smart phones etc. • Resembles oligopolistic market structure. MISSION, VISION & VALUE STATEMENT • Mission statement of Apple- taking innovation in the forward direction. • Vision statement- to produce high quality products with low cost. • Value statement- to serve the consumers by delivering standard products without neglecting the environmental sustainability. II GOALS AND OBJECTIVES III • The goal of the company is to provide the products and the services within the timeframe to its customers. • Objective of the company is to build a strong relationship with its shareholders and the suppliers team. • To achieve the goal and objective the company operates at a strategic level. CURRENT STATUS IV a. Leadership - In this current phase Apple lost Steve Jobs and its place as the indus ...
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