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BUS FP3011 McAndrewVanessa Assessment4 Attempt1

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Running head: LEADING AND CONTROLLING 1
Leading and Controlling
Vanessa McAndrew
Capella University

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LEADING AND CONTROLLING 2
Leading and controlling form part of the four principles of management. Organizational
leaders are bestowed with the responsibilities of leading and controlling the activities in an
institution so as to obtain the desired objectives of the enterprise. Instructively, the primary
purposes of leading and controlling are to make sure that there is an efficient and effective
execution of the activities of the firm. They are aimed solely at the realization of the desired
results in the institution. The following is an assessment of the various strategic alignments of the
different operations of Atha Corporation and their impact on the various functional areas of the
system.
The strategically aligned performance standards for sale and marketing
Satisfaction of the needs of the customers is at the top of the priorities of the
organization. The group works with the belief that the appreciation of the customers is the heart
of the success of any business initiative. The main way of achieving this is carrying out several
interactions with the clients so as to understand their thoughts on service delivery and the
products of the company. The strategy, therefore, is to put the interests if the customers above all
the other issues in the enterprise.
Strategically aligned purpose statement for sales and marketing
The primary purpose of sales and marketing is to act as a link between the production
units and the consumers by seeking information from the customers concerning the products of
the company for decision making. The sales and marketing make sure that the enterprise meets
the specifications of the customers and the prevailing market trends through the collection of the
information from the field and relaying the same to the relevant departments within the
institution.
The role of the purpose statement in supporting people leadership in sales and marketing

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Running head: LEADING AND CONTROLLING Leading and Controlling Vanessa McAndrew Capella University 1 LEADING AND CONTROLLING 2 Leading and controlling form part of the four principles of management. Organizational leaders are bestowed with the responsibilities of leading and controlling the activities in an institution so as to obtain the desired objectives of the enterprise. Instructively, the primary purposes of leading and controlling are to make sure that there is an efficient and effective execution of the activities of the firm. They are aimed solely at the realization of the desired results in the institution. The following is an assessment of the various strategic alignments of the different operations of Atha Corporation and their impact on the various functional areas of the system. The strategically aligned performance standards for sale and marketing Satisfaction of the ...
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