Access over 20 million homework & study documents

search

BUS FP3011 McAndrewVanessa saw sales and marketing

Content type
User Generated
Rating
Showing Page:
1/8
Atha Corporation
Strategic Alignment Worksheet: Sales and Marketing Functional Area
Your Name: Vanessa McAndrew
Overview
Use this strategic alignment worksheet (SAW) to complete your management activities in planning, organizing, leading, and controlling for
the Atha Corporation scenario. Refer to each course assessment for further instructions.
Checklist for the Sales and Marketing Area SAW
Mary Atha, CEO, has provided this checklist of overall organization goals for the sales and marketing area. Read the checklist and use it as
a point of reference for your development of this SAW.
1. Double Atha sales without lowering price.
2. Increase international sales.
3. Ensure accurate, on-time delivery.
4. Plan, organize, lead, and control the resources of sales and marketing department to meet the organizational goal of growing the
business by 100%.

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/8
2
Section 1: Goals and Activities
Develop goals for this functional area and create supporting activities for achieving each goal. (Add more rows if needed.)
Goals:
Supporting activities:
1. Retain existing
employees.
What are the supporting activities?
How will this activity achieve the
goal?
What is the achievement deadline?
Meeting with employee
Share the new goals and
objectives that the company has
obtained. Explain what changes
are going start to take place
2-3 weeks
Efficiency evaluations need to be
completed and reviewed
Outstanding jobs needs to be
urged by rewards and promotion.
Training needed for jobs that need
more improvement
4-5 weeks
Interaction enhancement between
departments and each other
Evaluate the interaction between
the departments and staff
members to ensure that everyone
is working towards the same goal
5-6 weeks
2. Add seven new
employees.
What are the supporting activities?
How will this activity achieve the
goal?
What is the achievement deadline?
Hire new employees with an aid of
Human Resources department
Have a small meeting with HR and
view orientation new hires
internally and externally.
4-5 weeks
Orientation to be held with Human
Resource
Human resource needs to go
through the handbook and make
sure the new employee understand
and sign wavier. Also, new
2-3 weeks

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/8

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 8 pages?
Access Now
Unformatted Attachment Preview
Atha Corporation Strategic Alignment Worksheet: Sales and Marketing Functional Area Your Name: Vanessa McAndrew Overview Use this strategic alignment worksheet (SAW) to complete your management activities in planning, organizing, leading, and controlling for the Atha Corporation scenario. Refer to each course assessment for further instructions. Checklist for the Sales and Marketing Area SAW Mary Atha, CEO, has provided this checklist of overall organization goals for the sales and marketing area. Read the checklist and use it as a point of reference for your development of this SAW. 1. 2. 3. 4. Double Atha sales without lowering price. Increase international sales. Ensure accurate, on-time delivery. Plan, organize, lead, and control the resources of sales and marketing department to meet the organizational goal of growing the business by 100%. Section 1: Goals and Activities Develop goals for this functional area and create supporting activities for achieving each goal. (Add more rows if needed.) Goals: 1. Retain existing employees. Supporting activities: What are the supporting activities? How will this activity achieve the goal? What is the achievement deadline? Meeting with employee Share the new goals and objectives that the company has obtained. Explain what changes are going start to take place 2-3 weeks Efficiency evaluations need to be completed and reviewed Outstanding jobs needs to be urged by rewards and promotion. 4-5 weeks Training needed for jobs ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Really useful study material!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4