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BUS FP3030 McAndrewVanessa Assessment5 Attempt3

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Running head: PRICE AND PLACE IN A MARKETING MATRIX 1
Price and Place in a Marketing Matrix
Vanessa McAndrew
Capella University

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PRICE AND PLACE IN A MARKETING MATRIX 2
Price and Place in a Marketing Matrix
Marketing is a highly evolving field that requires astronomical levels of flexibility in a
company. The rigidity of business in marketing may render it obsolete. This aspect of marketing
necessitated the introduction of various tools to help in marketing. Chief among the tools is the
marketing matrix. A marketing model is defined as a collection of marketing tools used by a
company uses in an attempt to realize its marketing objectives in a target market. A marketing
matrix consists of four broad levels of marketing decision known as products, price, place, and
promotion (Shaabaz, 2015).
A company's economic success as a consequence of its place strategies
As a part of the marketing matrix, price impacts hugely on a company's financial success.
Correct movement of goods has the power to improve sales and maintain current sales. Products
once situated in a prime location of the targeted market, sales skyrocket enhancing the company's
revenue using placement.
A company's economic success as a consequence of its price strategies
Pricing, when done properly, justifies a consumer's expenditure. Products are sold at
prices satisfying their production costs hence no losses on the producer. Customers, on the other
hand, feel contented since they believe the correct valuation of the product bought thus no money
has been misspent. Generally, on marketing times, a customer's satisfaction directly enhances
business for the company, therefore, an improved economic step for the enterprise.
Distribution channels
Direct sales

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Running head: PRICE AND PLACE IN A MARKETING MATRIX Price and Place in a Marketing Matrix Vanessa McAndrew Capella University 1 PRICE AND PLACE IN A MARKETING MATRIX 2 Price and Place in a Marketing Matrix Marketing is a highly evolving field that requires astronomical levels of flexibility in a company. The rigidity of business in marketing may render it obsolete. This aspect of marketing necessitated the introduction of various tools to help in marketing. Chief among the tools is the marketing matrix. A marketing model is defined as a collection of marketing tools used by a company uses in an attempt to realize its marketing objectives in a target market. A marketing matrix consists of four broad levels of marketing decision known as products, price, place, and promotion (Shaabaz, 2015). A company's economic success as a consequence of its place strategies As a part of the marketing matrix, price impacts hugely on a company's financial success. Correct movement of goods has the power to improve sales and maintain current sales. Products once situated in a prime location of the targeted market, sales skyrocket enhancing the company's revenue using placement. A company's economic success as a consequence of its price strategies Pricing, when done properly, justifies a consumer's expenditure. Products are sold at prices satisfying their production costs hence no losses on the producer. Customers, on the other hand, feel contented since they believe the correct valuation ...
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