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BUS FP3030 McAndrewVanessa Assessment7 Attempt1

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Running head: MARKETING PLAN ANALYSIS 1
Marketing Plan Analysis
Vanessa McAndrew
Capella University

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MARKETING PLAN ANALYSIS 2
Marketing Plan Analysis
Introduction
Marketing and sales plan is one of the various portions of a business plan. It tends to
expound on the strategy of the business in convincing the target and the prospective customers to
buy its products or the services offered. It also tends to address various concerns such as how
information regarding the features, the uniqueness and the benefits of a product or service will be
conveyed to the customers. The portion of a business plan tends to come up with various
methods of attracting the customers, how a business will be able to develop and maintain
customer loyalty. However, Stretch ‘r wings’ will reach all the potential customers as outlined in
the section 4.1 of their market analysis.
Describe components of a company’s sales approach:
Stretch ‘r wings’ will employ professional sales staff who has sales expertise to help in
promoting the sales of the company (Palo Alto Software, 2013). This sales expertise must have
the required sales expertise in the helicopter and aircrafts markets. One components of the sales
approach used by the Stretch ‘r wings’ is the sales forecast. The sales of this company are
atypical. Besides, this is due to the time that is required to obtain the STCs from the FAA.
Stretch ‘r wings’ plan to develop their first STC and also the sales network within nine months.
The other element in the Stretch ‘r wings’ sales approach in the milestones; this is a table
showing the responsibilities assigned, the date and also the budget for each responsibility. This
schedule by Stretch ‘r wings’ indicates the emphasis on planning for all types of implementation.
The milestone shows the start date and the end date for each responsibility in the schedule. These
responsibilities include prototype unit, business plan, office location, stationery, brochures and
initial mailing among others (Palo Alto Software, 2013).

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Running head: MARKETING PLAN ANALYSIS Marketing Plan Analysis Vanessa McAndrew Capella University 1 MARKETING PLAN ANALYSIS 2 Marketing Plan Analysis Introduction Marketing and sales plan is one of the various portions of a business plan. It tends to expound on the strategy of the business in convincing the target and the prospective customers to buy its products or the services offered. It also tends to address various concerns such as how information regarding the features, the uniqueness and the benefits of a product or service will be conveyed to the customers. The portion of a business plan tends to come up with various methods of attracting the customers, how a business will be able to develop and maintain customer loyalty. However, Stretch ‘r wings’ will reach all the potential customers as outlined in the section 4.1 of their market analysis. Describe components of a company’s sales approach: Stretch ‘r wings’ will employ professional sales staff who has sales expertise to help in promoting the sales of the company (Palo Alto Software, 2013). This sales expertise must have the required sales expertise in the helicopter and aircrafts markets. One components of the sales approach used by the Stretch ‘r wings’ is the sales forecast. The sales of this company are atypical. Besides, this is due to the time that is required to obtain the STCs from the FAA. Stretch ‘r wings’ plan to develop their first STC and also the sales network within nine months ...
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