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Cf product lifecycle worksheet

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Vanessa McAndrew
1
Product Lifecycle Worksheet
For each part of the marketing mix, list several marketing tactics that would be used for each
stage of the product lifecycle. (Several have been started as examples.)
Marketing Mix
Introduction
Growth
Maturity
Decline
Product
1. Get
patent
for new
inventio
ns and
technolo
gy
2. Product
testing
to
ensure
superior
quality
1. Improvi
ng and
upgradi
ng
products
. That
is,
upgrade
element
s that
clients
do not
seem to
like.
2. Keep on
with
product
tests to
guarante
e quality
1. Stop
prod
uct
testi
ng
and
upgr
adin
g
2. Rese
arch
chea
p
and
mor
e
cost
effe
ctive
prod
ucti
on
mea
ns.
1. Stop
producti
on
2. Dispose
all the
remaini
ng stock
for cash
Place
(Distribution)
1. Dispatc
h
products
to
clients
who
ordered
first
2. Create a
website
where
orders
can be
placed.
1. Provide
departm
ent
stores
and
specialt
y stores
2. Increase
product
amount
in the
warehou
ses and
distribut
1. Minimiz
e stock
in the
warehou
ses
2. Dispatc
h
products
to
discount
stores as
well as
drug
stores
1. Get rid
of
inventor
y at
manufac
turer
(offer
the
stock
remaini
ng to
charities
2. Give the
remaini

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Vanessa McAndrew
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Marketing Mix
Introduction
Growth
Maturity
Decline
e to
other
physical
stores
ng stock
to
warehou
se clubs
Price
1. Provide
discount
for all
preorder
ed
products
2. Sell the
products
at high
price to
recover
the cost
of
producti
on.
1. Provide
rebates
2. Provide
discount
for
pushing
product
with
fittings
1. To
compete
with
other
rival
products
, reduce
the price
of the
stock
2. Provide
quantity
discount
to
wholesa
le and
retail
stores
1. Permit
stores to
establish
their
individu
al
pricing
levels
2. Provide
products
at a
discount
ed price
Promotion
1. Promote
and
advertis
e the
products
via
every
media
channel
includin
g
Televisi
on,
social
media
and
print
advertis
ement
2. Concent
rate on
what the
1. Concent
rate on
the
attribute
s that
make
the
product
better
than
other
competi
tors
products
(
Competi
tive
advertisi
ng
2. Concent
rate on a
competi
1. Provide
product
demonst
rations
free of
charge
2. Concent
rate on
wholesa
ler
promoti
on. Give
them
product
displays
for free.
1. Promote
discount
ed price
and
forget
about
product
promoti
on
2. Concent
rate on
promoti
on via
product
placeme
nt as
well as
free
promoti
on.

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Vanessa McAndrew Product Lifecycle Worksheet For each part of the marketing mix, list several marketing tactics that would be used for each stage of the product lifecycle. (Several have been started as examples.) Marketing Mix Introduction Growth Maturity Decline 1. Stop prod uct testi ng and upgr adin g 2. Rese arch chea p and mor e cost effe ctive prod ucti on mea ns. 1. Minimiz e stock in the warehou ses 2. Dispatc h products to discount stores as well as drug stores 1. Stop producti on 2. Dispose all the remaini ng stock for cash Product 1. Get patent for new inventio ns and technolo gy 2. Product testing to ensure superior quality 1. Improvi ng and upgradi ng products . That is, upgrade element s that clients do not seem to like. 2. Keep on with product tests to guarante e quality Place (Distribution) 1. Dispatc h products to clients who ordered first 2. Create a website ...
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