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BUS FP3050 McAndrewVanessa Assessment4 Attempt1

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Running head: EFFECTIVE LEADERSHIP 1
Effective Leadership
Vanessa McAndrew
Capella University

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EFFECTIVE LEADERSHIP 2
Effective leadership
Introduction
The success of an organization mirrors the effectiveness of the administration. It takes a
lot of coordination and skill to make an institution operate smoothly. In most cases, it boils down
to the skills that a leader has and the manner in which he runs an organization. Communication is
one of the key aspects of effective leadership. In an organized system where there is order and
activities seem to flow almost seamlessly, one thing which will stand out is the fact that there is a
working and properly organized communication system. In that vein, this paper examines Reed
Hastings, the Chief Executive Officer and Co-founder of Netflix and the manner in which his
leadership style, particularly regarding communication approach, has led to the success of the
company.
Reed Hastings, the Chief Executive Officer, Netflix and his method of influence
The story of Netflix is mindboggling. When Reed and his friend Marc Randolph founded
Netflix in 1997, nobody imagined that it would attain the success that it currently enjoys. From
that year to date, the company has grown tremendously and has a net worth of over $60 billion.
Moving from 0 to 60 billion in the age under 20 is not a mean achievement. That is something
that needs to be put in context. In a moment where companies seem to be heading south,
regarding profitability, it is surprising that Netflix has found a way of keeping its operations
profitable. The results are a testament to the fact that Reed Hastings is an effective leader.
Consequently, the following analysis presents an evaluation of the leadership style that Hastings
has developed in the firm and how his approach to communication has contributed to this level
of success.

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Running head: EFFECTIVE LEADERSHIP Effective Leadership Vanessa McAndrew Capella University 1 2 EFFECTIVE LEADERSHIP Effective leadership Introduction The success of an organization mirrors the effectiveness of the administration. It takes a lot of coordination and skill to make an institution operate smoothly. In most cases, it boils down to the skills that a leader has and the manner in which he runs an organization. Communication is one of the key aspects of effective leadership. In an organized system where there is order and activities seem to flow almost seamlessly, one thing which will stand out is the fact that there is a working and properly organized communication system. In that vein, this paper examines Reed Hastings, the Chief Executive Officer and Co-founder of Netflix and the manner in which his leadership style, particularly regarding communication approach, has led to the success of the company. Reed Hastings, the Chief Executive Officer, Netflix and his method of influence The story of Netflix is mindboggling. When Reed and his friend Marc Randolph founded Netflix in 1997, nobody imagined that it would attain the success that it currently enjoys. From that year to date, the company has grown tremendously and has a net worth of over $60 billion. Moving from 0 to 60 billion in the age under 20 is not a mean achievement. That is something that needs to be put in context. In a moment where companies seem to be heading south, regarding profitability, it is ...
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