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BUS FP4015 McAndrewVanessa Assessment2 Attempt1

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Running head: EFE AND IFE MATRIX 1
EFE and IFE Matrix
Vanessa McAndrew
Capella University

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EFE AND IFE MATRIX 2
EFE and IFE Matrix
External factors
Weights
0 to 1
Ratings
1 to 4
The weighted
score
Opportunities
Development of International trade
0.12
4
0.48
Demand for leisure activities continue to increase
0.1
3
0.3
Women demand for athletic footwear and clothing
0.12
4
0.48
Growing e-commerce positive effect
0.1
3
0.3
Customer use of products as a fashion item
0.08
3
0.18
Generation Y children reaching 60 million
0.1
4
0.4
Threats
Copying od company model by competitors
0.12
2
0.24
Political unrest in supplier countries
0.08
1
0.08
Company’s high-end market vs the cost oriented
customers
0.08
1
0.08
Impact of the foreign currency fluctuation
0.12
1
0.12
1
2.74
Above is the EFE matrix for NIKE Company
Below is the IFE matrix for Nike Company
Internal Factors
Weight
s 0 to 1
Ratings
1 to 4
Opportunities
A strong brand recognition
0.12
4
Superior research departments
0.1
4
Successful marketing campaigns
0.1
4
Great celebrity spokesperson
0.08
3
Growing international presence
0.07
3
Internet sales
0.07
3
A successful experience being competitive
0.08
4
Threats
Poor employments practices
0.15
2
Heavy dependency on footwear sale
0.1
2
Lack of store catering to the active females
0.1
2
Issues with the footwear sales
0.05
2
1
Capitalizing on strengths

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Running head: EFE AND IFE MATRIX EFE and IFE Matrix Vanessa McAndrew Capella University 1 EFE AND IFE MATRIX 2 EFE and IFE Matrix External factors Weights Ratings The weighted 0 to 1 1 to 4 score Opportunities Development of International trade Demand for leisure activities continue to increase Women demand for athletic footwear and clothing Growing e-commerce positive effect Customer use of products as a fashion item Generation Y children reaching 60 million Threats Copying od company model by competitors Political unrest in supplier countries Company’s high-end market vs the cost oriented customers Impact of the foreign currency fluctuation 0.12 0.1 0.12 0.1 0.08 0.1 4 3 4 3 3 4 0.48 0.3 0.48 0.3 0.18 0.4 0.12 0.08 0.08 2 1 1 0.24 0.08 0.08 0.12 1 1 0.12 2.74 Weight s 0 to 1 Ratings 1 to 4 Weighted Scores 0.12 0.1 0.1 0.08 0.07 0.07 0.08 4 4 4 3 3 3 4 0.48 0.4 0.4 0.24 0.21 0.21 0.24 0.15 0.1 0.1 0.05 1 2 2 2 2 0.30 0.2 0.2 0.1 2.98 Above is the EFE matrix for NIKE Company Below is the IFE matrix for Nike Company Internal Factors Opportunities A strong brand recognition Superior research departments Successful marketing campaigns Great celebrity spok ...
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