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BUS FP4015 McAndrewVanessa Assessment3 Attempt1

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Running head: BCG MATRIX 1
BCG Matrix
Vanessa McAndrew
Capella University

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BCG MATRIX 2
BCG Matrix
Key Divisions of an organization-Nike
Divisions
Revenue
$M
Profits
$M
Market share
position
Industry growth rate
Footwear
18, 318
9, 900
1.97
16.07%
Apparel
8, 636
3,478
1.12
7.6%
Equipment
1,632
1,593
0.93
-0.43%
Total
28, 586
14, 971
Develop a BCG matrix of an organization

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Running head: BCG MATRIX 1 BCG Matrix Vanessa McAndrew Capella University BCG MATRIX 2 BCG Matrix Key Divisions of an organization-Nike Divisions Footwear Apparel Equipment Total Revenue $M 18, 318 8, 636 1,632 28, 586 Profits $M 9, 900 3,478 1,593 14, 971 Market share position 1.97 1.12 0.93 Develop a BCG matrix of an organization Industry growth rate 16.07% 7.6% -0.43% BCG MATRIX (Boone, L. E., & Kurtz, 2013) 3 BCG MATRIX 4 Reference Boone & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning. Name: Description: ...
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