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BUS FP4015 McAndrewVanessa Assessment4 Attempt1

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Running head: GRAND STARATEGY MATRIX 1
Grand Strategy Matrix- Nike
Vanessa McAndrew
Capella University

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Running head: GRAND STARATEGY MATRIX 1
Grand Strategy Matrix- Nike
Whether the selected organization has a strong or weak competitive point
Nike has been one of the most popular brands for quite long. It has a strong leadership in
North America. Its popularity in the North America is a strong point that has been and will
continue protecting the company for a long time. Nike continues to be the leading player in the
global apparel equipment and sport shoes market. The sportswear industry is rapidly changing
and highly competitive, however it has reached its maturity stage in the lifecycle of the product.
It is this conditions that it becomes difficult for a company to sustain its competitive advantage.
Therefore there is the need to continuously develop and create new and higher quality products
compared to those of the competitors. Nike has been investing daily produce and manufacture
innovative products. They have therefore managed to remain the top brand in this category to the
eyes of its buyers and customers (Rothaermel, 2015)
However, Nike’s popularity compared to its competitors, makes it have a more
competitive advantage. The fact that Nike has a strong base in its origin which is North America
makes it’s margin more stronger and is thus able to compete effectively even in the most parts of
the world. Nike has a strong competitive point due to the fact that the competition against the
rivalries is one of their strong forces, the bargaining power of the customers and the buyers and
the threat of having substitutes is a moderate force, the threat of new entrants in the market and
the bargaining power of the suppliers can be qualified as weak forces.
Whether the market growth rate is rapid or slow
As mentioned earlier, Nike has a strong competitive point. It popularity in the North
America makes it have a strong margin in other parts of the country. Due to this fact, its
competitors such as Adidas have weak margins due to the lack of popularity in North America.

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Running head: GRAND STARATEGY MATRIX Grand Strategy Matrix- Nike Vanessa McAndrew Capella University 1 Running head: GRAND STARATEGY MATRIX 1 Grand Strategy Matrix- Nike Whether the selected organization has a strong or weak competitive point Nike has been one of the most popular brands for quite long. It has a strong leadership in North America. Its popularity in the North America is a strong point that has been and will continue protecting the company for a long time. Nike continues to be the leading player in the global apparel equipment and sport shoes market. The sportswear industry is rapidly changing and highly competitive, however it has reached its maturity stage in the lifecycle of the product. It is this conditions that it becomes difficult for a company to sustain its competitive advantage. Therefore there is the need to continuously develop and create new and higher quality products compared to those of the competitors. Nike has been investing daily produce and manufacture innovative products. They have therefore managed to remain the top brand in this category to the eyes of its buyers and customers (Rothaermel, 2015) However, Nike’s popularity compared to its competitors, makes it have a more competitive advantage. The fact that Nike has a strong base in its origin which is North America makes it’s margin more stronger and is thus able to compete effectively even in the most parts of the world. Nike has a strong competitive point due to the fact that ...
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