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BUS FP4015 McAndrewVanessa Assessment6 Attempt1

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Running head: STRATEGY EVALUATION REPORT 1
Strategy Evaluation Report
Vanessa McAndrew
Capella University

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STRATEGY EVALUATION REPORT 2
Strategy Evaluation Report
Strategy Evaluation Report of Apple Organization
Apple Company Inc. has been performing exemplary for the last few years. It has not
disappointed its investors because there are negligible cases of massive losses that have been
recorded in the previous financial years. Several strategies that the leaders have put up are
responsible for the success in the market. Some of the products include the IPad, iPhone
MacBook among others (Heracleous, 2013). There are new pieces of iPhone that have a higher
price tag compared to the existing products. These prices have not attracted an adequate number
of customers in the current financial year thus reduction in sales.
Information about Competitors
In business, some competitors offer similar products or substitutes at a subsidized price to
attract the customers (Csaszar, 2013). In this case, the close competitors of Apple Company Inc.
are Samsung, Nokia, and Blackberry. The reason as to why Apple remains at the top is the
Operating System that it uses in its gadgets that make it unique. The phones are durable; some
are even waterproof making it the first phone ever to have such a feature. Other devices like
desktops and the laptops that it produces are stylish; their functionality is way above compared to
the other companies.
Opportunities
The current generation (the millennial) are either obsessed with online gaming or social
media. Therefore, this company can come up with gadgets that cater to these needs of the
customers. For instance, it can come up with a game controller in that company so that it can
compete with current ones.

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Running head: STRATEGY EVALUATION REPORT Strategy Evaluation Report Vanessa McAndrew Capella University 1 STRATEGY EVALUATION REPORT 2 Strategy Evaluation Report Strategy Evaluation Report of Apple Organization Apple Company Inc. has been performing exemplary for the last few years. It has not disappointed its investors because there are negligible cases of massive losses that have been recorded in the previous financial years. Several strategies that the leaders have put up are responsible for the success in the market. Some of the products include the IPad, iPhone MacBook among others (Heracleous, 2013). There are new pieces of iPhone that have a higher price tag compared to the existing products. These prices have not attracted an adequate number of customers in the current financial year thus reduction in sales. Information about Competitors In business, some competitors offer similar products or substitutes at a subsidized price to attract the customers (Csaszar, 2013). In this case, the close competitors of Apple Company Inc. are Samsung, Nokia, and Blackberry. The reason as to why Apple remains at the top is the Operating System that it uses in its gadgets that make it ...
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