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MBA FP6004 McAndrewVanessa Assessment5 Attempt1

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Running head: SOCIAL MEDIA ANALYSIS FOR COCA-COLA 1
Social Media Analysis for Coca-Cola
Vanessa McAndrew
Capella University

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SOCIAL MEDIA ANALYSIS FOR COCA-COLA 2
Social media analysis for Coca-Cola
Executive Summary
The social media has become an incredibly important public relations tool in the modern
commercial practices. In the recent decades, it appears that the social media has been the best
thing to have happened to businesses of all sizes and reputations. The social media is a free tool
that is available to all business organizations to use in whatever way to relate to the public.
Today, business organizations are in a position to carry out aggressive marketing campaigns on
very tight budgets (Fuchs, 2017). However, while appreciating the importance of social media in
the improvement of the levels of interaction between institutions and their clients, it is important
to note that the social media can be disastrous to the institution when it is not administered
affectively. There are a lot of sensitive issues that companies must make sure that they handle
with utmost care. Coca-Cola is probably the biggest soft-drink company in the world. The
company has a wide base of clients across the world. Before the entry of social medial in the
global corporate practices, Coca-Cola experienced massive problems in interacting with its
clients (Moth, 2013). However, the emergence of various social media platforms has been
incredibly useful to the company in reaching out to its wide network of customers across the
globe. Some of the leading social media platforms that are being used extensively by Coca-Cola
include Facebook, Twitter, and Instagram. Coca-Cola has 2.4 million followers on Twitter
globally. The company makes over sixty tweets a day, and thousands of re-tweets have been
realized. In this regard, the company has been in a position to reach a wide range of its clients
across the world. The presence of Coca-Cola in the various social media platforms, thus, has
been integral in its evolution in the recent years.

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Running head: SOCIAL MEDIA ANALYSIS FOR COCA-COLA Social Media Analysis for Coca-Cola Vanessa McAndrew Capella University 1 SOCIAL MEDIA ANALYSIS FOR COCA-COLA 2 Social media analysis for Coca-Cola Executive Summary The social media has become an incredibly important public relations tool in the modern commercial practices. In the recent decades, it appears that the social media has been the best thing to have happened to businesses of all sizes and reputations. The social media is a free tool that is available to all business organizations to use in whatever way to relate to the public. Today, business organizations are in a position to carry out aggressive marketing campaigns on very tight budgets (Fuchs, 2017). However, while appreciating the importance of social media in the improvement of the levels of interaction between institutions and their clients, it is important to note that the social media can be disastrous to the institution when it is not administered affectively. There are a lot of sensitive issues that companies must make sure that they handle with utmost care. Coca-Cola is probably the biggest soft-drink company in the world. The company has a wide base of clients across the world. Before the entry of social medial in the global corporate practices, Coca-Cola experienced massive problems in interacting with its clients (Moth, 2013). However, the emergence of various social media platforms has been incredibly useful to the company in reaching out to it ...
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