Access over 20 million homework & study documents

search

MBA FP6012 McAndrewVanessa Assessment2 Attempt1

Content type
User Generated
Rating
Showing Page:
1/6
Running head: COMPETITIVE ANALYSIS 1
Coca Cola-Pepsi Competitive Analysis
Vanessa McAndrew
Capella University

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/6
COMPETITIVE ANALYSIS 2
Coca Cola-Pepsi Competitive Analysis
Introduction
The Coca-Cola Company was started in 1886 and has the most admired and known
trademark in the world (Coca-Cola Company, 2017). Presently, it is the largest soft drink
organization in the entire globe. It only produces and sells non-alcoholic concentrates. The
company has a range of products including water products, juice drinks, and non-carbonated
drinks. Essentially, Coca-Cola is a respected brand and has warded off its competition using
strong marketing messages and distribution strategies. For many years, it has utilized positive
marketing and has seldom been involved in negative marketing unlike Pepsi, its closest rival
company. In this analysis, Coca-Cola (Coke) will be considered as an individual product. The
Coca-Cola brand which contains many products and sub-brands will not be considered.
Main Competitor
As mentioned above, Pepsi Company is the main competitor of Coca-Cola Company and
is one of the biggest companies in the United States. It ranks among the biggest fifteen globally
regarding the number of workers hired. The company is bottled in almost 190 countries. The
company is also a world leader in foods, snacks, and beverages with revenue of nearly 43 billion
dollars. Its assets are estimated to be worth nearly 69 billion dollars, and their employees are
approximately 264, 000 (Number of employees of PepsiCo worldwide from 2013 to 2016 (in 1,
2018). The main reason Pepsi and Coke are close competitors is that both have excellent sales
and marketing policies. The two brands have the maximum market share in the soft drink
industry. Other direct competitors include Red bull, diet Pepsi, Fanta, Sprite, Dr. Pepper and
Mountain dew ("Forbes Welcome," 2018). The indirect competitors include Lipton and Nescafe.
Market share, Quality, and Product Appeal

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/6

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 6 pages?
Access Now
Unformatted Attachment Preview
Running head: COMPETITIVE ANALYSIS Coca Cola-Pepsi Competitive Analysis Vanessa McAndrew Capella University 1 COMPETITIVE ANALYSIS 2 Coca Cola-Pepsi Competitive Analysis Introduction The Coca-Cola Company was started in 1886 and has the most admired and known trademark in the world (Coca-Cola Company, 2017). Presently, it is the largest soft drink organization in the entire globe. It only produces and sells non-alcoholic concentrates. The company has a range of products including water products, juice drinks, and non-carbonated drinks. Essentially, Coca-Cola is a respected brand and has warded off its competition using strong marketing messages and distribution strategies. For many years, it has utilized positive marketing and has seldom been involved in negative marketing unlike Pepsi, its closest rival company. In this analysis, Coca-Cola (Coke) will be considered as an individual product. The Coca-Cola brand which contains many products and sub-brands will not be considered. Main Competitor As mentioned above, Pepsi Company is the main competitor of Coca-Cola Company and is one of the biggest companies in the United States. It ranks among the biggest fifteen globally regarding the number of workers hired. The company is bottled in almost 190 countries. The company is also a world leader in foods, snacks, and beverages with revenue of nearly 43 billion dollars. Its assets are estimated to be worth nearly 69 billion dollars, and their employees are approximately 264, 0 ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Great! 10/10 would recommend using Studypool to help you study.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4