Access over 20 million homework & study documents

search

MBA FP6012 McAndrewVanessa Assessment5 Attempt1

Content type
User Generated
Rating
Showing Page:
1/7
Running head: GLOBAL MARKET ANALYSIS 1
Global Market Analysis
Vanessa McAndrew
Capella University

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/7
GLOBAL MARKET ANALYSIS 2
Global Market Analysis
Coca-Cola is one of the largest soft drink brands in the world. In the past decades, the
brand has grown by leaps and bounds and surpassed the traditional soft drink giants such as
Pepsi. For a brand to experience this level of growth in the market, there are certain things that it
must have done excellently. One of the factors that have made the brand such an outstanding
performer in the market is its ability to develop creative marketing strategies to conquer the
markets. One of the areas in which the brand has excelled is its ability to identify its target
market and develop the most appropriate market mix to achieve its objectives (Banks, 2016).
However, marketing is not as easy as it may sound. It is a complex process that is characterized
by the interaction of a lot of factors that must be considered carefully to achieve the objectives of
the organization. Coca-Cola, thus, has been highly effective in its application of the right
marketing mix to arrive at its current position.
The roles of external of external factors on Coca-Cola's global marketing decisions
As indicated earlier in the analysis, there are a lot of factors that determine the approach
that a company takes in its marketing approaches. In a situation where a company would have to
make decisions that affect is activities outside its parent country, the situation becomes much
more complicated since some of the factors are far beyond their control. Some of the issues that
Coca-Cola must consider are the social-cultural aspects of its targeted market, the political
circumstances in the market and the economic conditions of the regions. Coca-Cola must find the
best marketing mix that will address all these concerns since a slight lapse may lead to the
destabilization of the markets.
Political stability is an important aspect of an accommodative business environment.
Political stability affects the economic climate in a region and the overall costs of doing business.

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/7

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 7 pages?
Access Now
Unformatted Attachment Preview
Running head: GLOBAL MARKET ANALYSIS Global Market Analysis Vanessa McAndrew Capella University 1 GLOBAL MARKET ANALYSIS 2 Global Market Analysis Coca-Cola is one of the largest soft drink brands in the world. In the past decades, the brand has grown by leaps and bounds and surpassed the traditional soft drink giants such as Pepsi. For a brand to experience this level of growth in the market, there are certain things that it must have done excellently. One of the factors that have made the brand such an outstanding performer in the market is its ability to develop creative marketing strategies to conquer the markets. One of the areas in which the brand has excelled is its ability to identify its target market and develop the most appropriate market mix to achieve its objectives (Banks, 2016). However, marketing is not as easy as it may sound. It is a complex process that is characterized by the interaction of a lot of factors that must be considered carefully to achieve the objectives of the organization. Coca-Cola, thus, has been highly effective in its application of the right marketing mix to arrive at its current position. The roles of external of external factors on Coca-Cola's global marketing decisions As indicated earlier in the analysis, there are a lot of factors that determine the approach that a company takes in its marketing approaches. In a situation where a company would have to make decisions that affect is activities outside its parent country, the situ ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Excellent resource! Really helped me get the gist of things.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4