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MBA FP6012 McAndrewVanessa Assessment6 Attempt1

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Running head: INTEGRATED GLOBAL MARKETING 1
Integrated Global Marketing
Vanessa McAndrew
Capella University

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Running head: INTEGRATED GLOBAL MARKETING 1
Integrated Global Marketing
Slide 1
Title Side
Slide 2
Established in 1886, Coca-Cola Company was and has manages to penetrate in over two
hundred countries, where it markets more than five hundred of its brand and many more
products. The company explains its operations system as a global leader in the business
operations on a local scale and in every community where it operates. The company is driven by
the strength which is bestowed on its ability to reach the global community while maintaining a
local focus. Coca-Cola has partnered with over three hundred bottling partners in the world. The
company manufactures and sell soft drink and concentrated beverages. It currently owns a
collection of different brands and performs the task of marketing its brands to the consumers.
This company operates from Atlanta Georgia, where the headquarters are situated, although it
has many regional headquarters spread all over the world.
Slide 3
The company has a strategic vision of which adds on to "why" and "how" statements. The
company is driven by the vision of serving the framework for its roadmap and direct every aspect
of its business through the description of what the company needs to achieve a sustainable and
quality growth. The target market for this company is a whole line of different people ranging
from age, group, sex, and lifestyle. Coca-Cola targets all market segments with each having a
wide variety of products to choose. The market is therefore relatively large since it is opened to
all genders which allow for a greater diversification of the products offered.

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Running head: INTEGRATED GLOBAL MARKETING Integrated Global Marketing Vanessa McAndrew Capella University 1 Running head: INTEGRATED GLOBAL MARKETING 1 Integrated Global Marketing Slide 1 Title Side Slide 2 Established in 1886, Coca-Cola Company was and has manages to penetrate in over two hundred countries, where it markets more than five hundred of its brand and many more products. The company explains its operations system as a global leader in the business operations on a local scale and in every community where it operates. The company is driven by the strength which is bestowed on its ability to reach the global community while maintaining a local focus. Coca-Cola has partnered with over three hundred bottling partners in the world. The company manufactures and sell soft drink and concentrated beverages. It currently owns a collection of different brands and performs the task of marketing its brands to the consumers. This company operates from Atlanta Georgia, where the headquarters are situated, although it has many regional headquarters spread all over the world. Slide 3 The company has a strategic vision of which adds on to "why" and "how" statements. The company is driven by the vision of serving the framework for its roadmap and direct every aspect of its business through the description of what the company needs to achieve a sustainable and quality growth. The target market for this company is a whole line of different people ranging from age, group, sex, a ...
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