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MBA FP 6024 McAndrewVanessa Assessment2 Attempt1

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Running head: FORD MOTORS CORPORATE STRATEGY 1
Ford Motors Corporate Strategy
Vanessa McAndrew
MBA- FP 6024 U02A1 Corporate Strategy
Capella University
Professor Dr Kurt Heppard
March 12, 2018

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FORD MOTORS CORPORATE STRATEGY 2
Ford Motors Corporate Strategy
Corporate strategy is an instrument that is incredibly important for running a business
organization. Together with business strategy, corporate strategy plays an important role in
providing direction to the activities of an organization. The corporate strategy defines the scope
as well as the direction that an organization takes in its business activities. It looks at all the
aspects of an organization including the businesses and the regions so that it may come up with
an approach to create value. While creating a business strategy, a company must look at its
businesses, their locations and determine the relationship that exists between them. The
relationship between these businesses is essential in the development of a corporate strategy. The
corporate strategy is a consolidation of all the strategies of businesses to come up with a single
direction to guide the activities of a firm. The development of new corporate strategies for Ford
Company has contributed immensely to the reemergence of the company in its quest to stage a
massive competition in the global car market.
Ford Corporate strategy
In the recent past, Ford Motors has faced a lot of challenges that have affected its
operations in the global car market. The financial challenges of 2008, which affected most
sectors in the American economy, had massive effects on its operations. Coupled with the
intensifying level of competition in the global auto market, Ford Motors was faced with a
difficult decision with regards to the strategic decisions. That called for Ford to develop a
corporate strategy that it would use to increase its performance in the market.

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Running head: FORD MOTORS CORPORATE STRATEGY Ford Motors Corporate Strategy Vanessa McAndrew MBA- FP 6024 U02A1 Corporate Strategy Capella University Professor Dr Kurt Heppard March 12, 2018 1 FORD MOTORS CORPORATE STRATEGY 2 Ford Motors Corporate Strategy Corporate strategy is an instrument that is incredibly important for running a business organization. Together with business strategy, corporate strategy plays an important role in providing direction to the activities of an organization. The corporate strategy defines the scope as well as the direction that an organization takes in its business activities. It looks at all the aspects of an organization including the businesses and the regions so that it may come up with an approach to create value. While creating a business strategy, a company must look at its businesses, their locations and determine the relationship that exists between them. The relationship between these businesses is essential in the development of a corporate strategy. The corporate strategy is a consolidation of all the strategies of businesses to come up with a single direction to guide the activities of a firm. The development of new corporate strategies for Ford Company has contributed immensely to the reemergence of the company in its quest to stage a massive competition in the global car market. Ford Corporate strategy In the recent past, Ford Motors has faced a lot of challenges that have affected its operations in the global car market. ...
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