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MBA FP 6024 McAndrewVanessa Assessment4 Attempt2

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Running head: EXTERNAL ANALYSIS 1
External Analysis: Ford
Vanessa McAndrew
MBA- FP 6024 U04A1 External Analysis
Capella University
Professor Dr Kurt Heppard
March 19, 2018

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EXTERNAL ANALYSIS 2
External Analysis: Ford
PEST analysis is an acronym that represents four broad categories of factors that are
likely to affect the performance of the business in the future. Unlike SWOT analysis, the
phenomenon interrogates the external environment of the firm to anticipate impending
conditions that relate to the ultimate performance of the business. The acronym represents the
Political, Economic, Social and Technological factors and the likely ramifications their dynamics
mean to the company (Peng, 2016). These aspects speak to the dynamics that are beyond the
control of the company yet affect the operations and ultimate performance of the company.
Notably, the following commentary specifically singles out the case study of Ford Motor
Company, a global giant in automobile manufacturer. It begins with an analysis of the company
on the foundation of the PEST threshold, with a detailed report on the findings therein. Further,
the narrative proposes recommendations on the company operations so that it is placed in a
position to react to the intrigues surrounding the conclusions of the reported findings.
PEST analysis
Political analysis and factors
The first segment in the report is the interrogation of the political factors concerning the
Ford Motors Company. These are the factors that relate to the legal and regulatory forces that the
government of the day places on the running of a business and the control of the industry. These
factors are arguably the most important as they dictate the mode of doing business and the
amount of interference and compromise an enterprise is likely to face. The following are
opportunities that the company derives from the political environment propagated by the
country:

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Running head: EXTERNAL ANALYSIS External Analysis: Ford Vanessa McAndrew MBA- FP 6024 U04A1 External Analysis Capella University Professor Dr Kurt Heppard March 19, 2018 1 2 EXTERNAL ANALYSIS External Analysis: Ford PEST analysis is an acronym that represents four broad categories of factors that are likely to affect the performance of the business in the future. Unlike SWOT analysis, the phenomenon interrogates the external environment of the firm to anticipate impending conditions that relate to the ultimate performance of the business. The acronym represents the Political, Economic, Social and Technological factors and the likely ramifications their dynamics mean to the company (Peng, 2016). These aspects speak to the dynamics that are beyond the control of the company yet affect the operations and ultimate performance of the company. Notably, the following commentary specifically singles out the case study of Ford Motor Company, a global giant in automobile manufacturer. It begins with an analysis of the company on the foundation of the PEST threshold, with a detailed report on the findings therein. Further, the narrative proposes recommendations on the company operations so that it is placed in a position to react to the intrigues surrounding the conclusions of the reported findings. PEST analysis Political analysis and factors The first segment in the report is the interrogation of the political factors concerning the Ford Motors Company. These are the factors tha ...
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