Access over 20 million homework & study documents

search

MBA FP6026 McAndrewVanessa Assessment4 Attempt1

Content type
User Generated
Rating
Showing Page:
1/7
Running head: TOYOTA SCANDAL 1
Toyota 2007-2010 Brake and Accelerator Recall Scandal
Vanessa McAndrew
MBA- FP 6026 U04A1 Ethics and Corporate Scandals
Capella University
Professor Dr Michael McGivern
March 25, 2018

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/7
TOYOTA SCANDAL 2
Toyota 2007-2010 Brake and Accelerator Recall Scandal
Primary Ethical Challenge
Concerning Toyota 2007-2010 scandal, the main ethical concern for the company leaders
was about the manner in which they treated the first reports of the failed brakes and sticky
accelerators (Parrish, 2016). The top management in the company seemed to be overly confident
about their vehicles and the internal systems, to the extent that they assumed it was a mere
aberration and an isolated incident that had no resemblance to other millions of cars that had
already been sold to the public. The adoption of that haughty perception towards the initial
reports resulted in the managers refusing to consider the likelihood that the cars were indeed
fallible. The perception would later become the current encumbrance around the company's neck.
Toyota Corporate Leadership Response to the Scandal
When the first self-acceleration complaints were reported, the leaders faced difficulties
handling them. Instead of just saying that they were investigating the matter and will provide a
full report after they conclude their research, the representatives of the company responded to the
complaint in a manner that confounded crisis management and marketing experts ("Toyota Has
Pattern of Slow Response on Safety Issues - NYTimes.com," 2018). They confused their
customers and other stakeholders by jumping to hasty conclusions as well as suggesting various
causes in hurried succession. In the beginning, they attributed the issue to operator mistake,
which was known to be the common cause of such issues in automobiles
Afterward, they suggested the problem to be caused by floor mats trapping gas pedals.
Engineers suggested that it was as a result of sticky pedals. Later, notions followed this that

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/7

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 7 pages?
Access Now
Unformatted Attachment Preview
1 Running head: TOYOTA SCANDAL Toyota 2007-2010 Brake and Accelerator Recall Scandal Vanessa McAndrew MBA- FP 6026 U04A1 Ethics and Corporate Scandals Capella University Professor Dr Michael McGivern March 25, 2018 2 TOYOTA SCANDAL Toyota 2007-2010 Brake and Accelerator Recall Scandal Primary Ethical Challenge Concerning Toyota 2007-2010 scandal, the main ethical concern for the company leaders was about the manner in which they treated the first reports of the failed brakes and sticky accelerators (Parrish, 2016). The top management in the company seemed to be overly confident about their vehicles and the internal systems, to the extent that they assumed it was a mere aberration and an isolated incident that had no resemblance to other millions of cars that had already been sold to the public. The adoption of that haughty perception towards the initial reports resulted in the managers refusing to consider the likelihood that the cars were indeed fallible. The perception would later become the current encumbrance around the company's neck. Toyota Corporate Leadership Response to the Scandal When the first self-acceleration complaints were reported, the leaders faced difficulties handling them. Instead of just saying that they were investigating the matter and will provide a full report after they conclude their research, the representatives of the company responded to the complaint in a manner that confounded crisis management and marketing experts ("Toyota Has Pattern ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Awesome! Perfect study aid.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4