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Unit8Marketing PlanMN501

Unit8Marketing PlanMN501

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Marketing Plan

MSN-prepared nurses must be prepared to market themselves to others so that the

key characteristics and contributions of their expertise and the role are recognized

and valued in the healthcare environment. The purpose of this assignment is to

develop a marketing plan for your chosen advanced nursing practice role. As you

prepare this marketing plan, develop this presentation as if you were explaining

the advanced nursing practice role to a potential employer who may be unfamiliar

with the role. You will educate your audience on the value you bring to the

healthcare team. This assignment will be prepared as a 7-10 slide PowerPoint

presentation meeting the following criteria.

Directions:

1. Examine the advanced nursing practice role for which you are being prepared

(NP, Executive Leader, or Nurse Educator) and briefly describe the role

including the history of the role, education and certification, and major functions

of this role.

2. Create a marketing plan to support your value to the healthcare team. You will

need to look at the literature beyond nursing. Address each of the 4Ps to market

your advanced nursing practice role.

3. Investigate at least two of the Central and Core Competencies (i.e., Direct

Clinical Practice, Guidance and Coaching, Consultation, Evidence-based

Practice, Leadership, Collaboration, Ethical Decision Making) described in

Hamric’s Integrative Model of Advanced Practice Nursing and how these

competencies can influence and advance healthcare.

Your presentation must be presented in a single PowerPoint presentation. The

presentation must be between 7 and 10 slides in length, not including the title and

reference list slides. The presentation must use proper APA formatting as directed

in the APA Publication Manual, 6th edition formatting, including title slide and

reference list with properly formatted citations in the body of the presentation.

You will record this as a voice-over PowerPoint. This must be at least 10 minutes

in length.

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Marketing Plan MSN-prepared nurses must be prepared to market themselves to others so that the key characteristics and contributions of their expertise and the role are recognized and valued in the healthcare environment. The purpose of this assignment is to develop a marketing plan for your chosen advanced nursing practice role. As you prepare this marketing plan, develop this presentation as if you were explaining the advanced nursing practice role to a potential employer who may be unfamiliar with the role. You will educate your audience on the value you bring to the healthcare team. This a ...
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Organizational Behavior - Employee Behavior and Job Satisfaction

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