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Chill Pill Campaign –Evaluation Outcome

Firstname, middle initial(s). Lastname

Institute name

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Aug 23, 2020

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Chill Pill Campaign –Evaluation Outcome

The research paper pertains to the evaluation outcome of the advertisement of the Chill

Pill campaign undertaken in the Washington State. The Chill Pill Campaign is a public health

campaign designed at the level of Washington State, which derives its funding by the

Washington State’s Department of Health. The prime objective of the campaign is empowering

the populations to undertake the prophylaxis of HIV infection by the use of a pill which is

designated as a Pre-Exposure Prophylactic (PrEP) agent for HIV (Naswa & Marfatia, 2011). The

daily-use pill is designed to offer protection to those who are at a high risk of acquiring HIV

infection. The department of health claims that if used properly, the pill can reduce the chances

of acquiring HIV infection by as much as 92 % ("Chill Pill Resources: Washington State

Department of Health", 2020).

The campaign was run as an online advertisement appearing on the social media

platforms Facebook and Instagram. Social media is known to be an effective platform for public

health campaigns (Giustini, Ali, Fraser, & Kamel Boulos, 2018). The outcome evaluation

(Fridrich, Jenny, & Bauer, 2015) of the Chill Pill campaign is done as effectiveness research by

describing the objectives, methods, results, and conclusions of the outcome evaluation process.

Objectives

The outcome evaluation of the Chill Pill project had the goal of determining the attitude

change which was brought about by the social media advertising campaign to promote the use of

PrEP amongst the target audience for prevention of HIV infections. The objectives of the

outcome evaluation of the Chill Pill campaign include the determination of increase or decrease

in the following:

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1 Chill Pill Campaign –Evaluation Outcome Firstname, middle initial(s). Lastname Institute name Instructor Name Aug 23, 2020 2 Chill Pill Campaign –Evaluation Outcome The research paper pertains to the evaluation outcome of the advertisement of the Chill Pill campaign undertaken in the Washington State. The Chill Pill Campaign is a public health campaign designed at the level of Washington State, which derives its funding by the Washington State’s Department of Health. The prime objective of the campaign is empowering the populations to undertake the prophylaxis of HIV infection by the use of a pill which is designated as a Pre-Exposure Prophylactic (PrEP) agent for HIV (Naswa & Marfatia, 2011). The daily-use pill is designed to offer protection to those who are at a high risk of acquiring HIV infection. The department of health claims that if used properly, the pill can reduce the chances of acquiring HIV infection by as much as 92 % ("Chill Pill Resources: Washington State Department of Health", 2020). The campaign was run as an online advertisement appearing on the social media platforms Facebook and Instagram. Social media is known to be an effective platform for public health campaigns (Giustini, Ali, Fraser, & Kamel Boulos, 2018). The outcome evaluation (Fridrich, Jenny, & Bauer, 2015) of the Chill Pill campaign is done as effectiveness research by describing the objectives, methods, results, and conclusions of the outcome evaluation process. Objectives The ou ...
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