Part 1 Deliverable Length: 450–650 words President Learner wants your assurance that the e-business acquisition will reduce administrative costs associated with traditional brick-and-mortar health care providers while also improving customer relationships. You are to compose a memo that briefs him about what the three different types of channels mean; your evaluation of the appropriateness of the three different channels for your vision of the new MedEd/CHC; and that explains, in at least 1 page, the specifics of your marketing plan for MedEd/CHC based on the type of channel you suggest. The memo should be 450–650 words and should include applying the strategic digital marketing channels continuum, as follows: Intermediation: The e-business’s information accessed through a brick-and-mortar medical health care or education provider Disintermediation: The e-business’s health care information and services accessed directly, often substituting or bypassing traditional medical service providers Reintermediation: The e-business’s health care information and services delivered by utilizing third-party online services for medical treatment advice, customer/user data analysis, registration and sponsorship payment processing, or information security protection Reintermediation may also include the e-business’s marketing channel strategies that combine online click-and-order information access with on-ground brick-and-mortar service delivery Support your assertions with links to online Web sites or services that have implemented the types of digital marketing strategy approaches referenced in your report. Part 2 Online Customer Relationship Management Deliverable Length: 8 slides with 200 words of speaker notes per slide Develop a PowerPoint presentation of 8–11 slides for a proposal, including 200–250 words of speaker notes per slide, covering the following: The proposal should begin with a brief explanation of each separate technique (1–2 slides). Present your evaluation of 3–4 of the technique’s strategic contributions to the e-business's market leadership for MedEd/CHC (3–4 slides). The specific techniques that you should evaluate in your plan include the following: Personalized customer interaction Customer relationship management (CRM) Customer experience management (CEM) Interactive relationship marketing Mass customization Customerization Conclude with a proposed plan integrating at least 3–4 of the strategic techniques to achieve the e-business’s CRM and relationship marketing objectives for MedEd/CHC (4–5 slides). Use the presentation's Notes section to describe concept applications in detail.