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Logistics management class lectures_154062134-Logistics-Industry

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Distribution channels of Gati in retail segment: Scope and means for promotion and branding By Haresh L PGDM 2009-11 BIMTECH Under the Guidance of Industrial Guide Faculty Guide Mr. Arindam Sen Gupta Mr. A K Dey Manager, Retail Sales Professor, Operations & SCM Gati Ltd, Kolkata BIMTECH Greater Noida 27 May 2010 Acknowledgement Before leaving for Kolkata from my college in Greater Noida, I was very apprehensive as to how I am going to spend my two months in a city to which I’ve never been to, where people speak the language I don’t understand. But here I am after my first stint in the corporate world to do a two-month summer internship to thank all those wonderful people who helped me to learn a lot in this brief period. In these two months I got the essence of why this internship is called ‘summer’ internship. I take this opportunity to thank Mr. Arindam Sen Gupta, EDC Head Sales, Gati Ltd, Kolkata who helped me understand the intricacies of logistics industry and guided me through the project. Thanks to my faculty guide Prof. A K Dey who has always been there to engage in a discussion and clarify my doubts. I sincerely thank all those people at Gati Ltd, Kolkata from both Service and Marketing departments who helped me understand the operations involved in providing complex logistics service, particularly Miss Niharika Mohapatra, Mr. Raja Biswas, Mr. Jagannath Nag and Mr. Dinesh Sharma. 2 Contents S. No 1. Chapter Page Acknowledgement 2 2. Exec ...
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