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CORPORATE SOCIAL RESPONSIBILITY REPORT:

AMAZON INC.

Student Name:

Student Number:

Word Count: 2451

1. Introduction

This report aims to provide an in-depth analysis on the corporate social responsibility work of

Amazon – one of the biggest e-commerce companies in the world – as well as to provide

recommendations to the corporation in order to improve their corporate social responsibility

activities in the future. In particular, an overview of Amazon as a corporation will be extracted

first and foremost; after that, a thorough evaluation of the e-commerce giant will be conducted

using Crane et al.’s (2014) core characteristics of a CSR strategy. Last but not least, a number of

recommendations for the managers and decisionmakers of Amazon to improve their CSR work

will be given out at the end of the report.

2. Overview of Amazon

Amazon is one of the top leaders in the e-commerce sector that specializes in the distribution of a

wide range of products and services, including books, home appliances, clothing, office tools,

electronic devices, entertainment services and so on. The company was established in 1994 by Jeff

Bezos, who is still the company’s current Chief Executive Officer, and is headquartered in Seattle,

the United States. Amazon is known as one of the biggest cloud services providers for business

clients through the company-made Amazon Web Services, a giant player in the video and media

streaming sector through Amazon Prime, and the owner of one of the largest natural foods chain

in the world – Whole Foods. The company has also been manufacturing their own set of electronic

devices and tools that are positioned at the lower-end of the market, including Amazon Basics,

Kindle tablets, Alexa and its Echo product lineups (Vault, 2019).

Amazon divides their operations and reporting into three main segments: North America,

International and Amazon Web Services, with the first of which brings the largest amount of

revenue to the company over the years. Among its subsidiaries and product lines, Whole Foods

and Amazon Prime brings the least amount of revenues to the company, with the numbers being 5

percent and 10 percent of the total revenues, respectively. Amazon’s vision is “to be earth's most

customer-centric company; to build a place where people can come to find and discover anything

they might want to buy online” (Farfan, 2019).

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CORPORATE SOCIAL RESPONSIBILITY REPORT: AMAZON INC. Student Name: Student Number: Word Count: 2451 1 1. Introduction This report aims to provide an in-depth analysis on the corporate social responsibility work of Amazon – one of the biggest e-commerce companies in the world – as well as to provide recommendations to the corporation in order to improve their corporate social responsibility activities in the future. In particular, an overview of Amazon as a corporation will be extracted first and foremost; after that, a thorough evaluation of the e-commerce giant will be conducted using Crane et al.’s (2014) core characteristics of a CSR strategy. Last but not least, a number of recommendations for the managers and decisionmakers of Amazon to improve their CSR work will be given out at the end of the report. 2. Overview of Amazon Amazon is one of the top leaders in the e-commerce sector that specializes in the distribution of a wide range of products and services, including books, home appliances, clothing, office tools, electronic devices, entertainment services and so on. The company was established in 1994 by Jeff Bezos, who is still the company’s current Chief Executive Officer, and is headquartered in Seattle, the United States. Amazon is known as one of the biggest cloud services providers for business clients through the company-made Amazon Web Services, a giant player in the video and media streaming sector through Amazon Prime, and the owner of one of the l ...
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