ZARA SITUATION REPORT Executive Summary Zara is an international fast fashion company and is a subsidiary of Inditex, the biggest Spanish fashion corporation headquartered in Arteixo, Spain. Although the company is widely known as a leader in the fast fashion industry, there are still several issues that it is facing nowadays. As such, this report aims to provide an in-depth situation analysis of Zara in order to identify the company’s current competitive advantages as well as present business issues that can be mitigated to improve its performance in the Australian market. To do the analysis of Zara’s business, this report will use some powerful analysis tools such as: PEST analysis on Australia, SWOT analysis and TOWS Matrix on the company in order to determine the internal and external business factors affecting its current business operations. Moreover, the report will provide additional insights into the company’s ongoing problems, as well as some recommendations for potential future strategies that the company may pursue to remain competitive in Australia as well as globally in the future. 1. Market Size & Trends 1.1. Global The clothing and apparel industry have been growing at a rate of 4.78 percent annually during the period from 2013 to 2017 (MarketLine, 2018). In 2017, the market size for clothing and apparel has now reached 1.4 trillion USD, with the growth rate for the next three years being forecasted at 5.91 percent annually with no signs of slowing d ...
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