A horror show at the cinemaplex

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Running Head: A HORROR SHOW AT THE CINEMAPLEX 1

Horror Show at the Cinemaplex

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A HORROR SHOW AT THE CINEMAPLEX 2

Horror Show at the Cinemaplex

Introduction

A cinema is a movie theater that has practiced many changes because of technological

advancements. These changes have negatively affected the rate at which the theater shows are

attended. Its main revenues have highly gone up due to the rise in the ticket prices, advertising

costs and the concessions. Home theater systems, the high demand for videos, quick DVD

movies release and the internet streamlining is some of the technological advancements that the

Cinemaplex are concerned about. Of late, the Cinemaplex has come up with some strategies that

enable them to earn revenue. This is by mostly selling their concessions also screening some of

the sold advertisements to any of the patrons who are drawn into the movie.

Discussion

Some industries and especially the Cinema industries are far more profitable than other

industries. This is because of the dynamism of the competitive forces used by the industry as

compared to those used by other industries. A competitive analysis shows that some of the five

competitive forces as described by Michael Porter are threats of new competitors or the new

entrants into the market, the buyers’ bargaining powers, the threats of substitutes, the bargaining

powers of suppliers and lastly the degree of existing rivalry between the current competitors. The

threat of the new entrants into the market shows that any new entry into the market can cause a

sharp rise into the level of competition into that market, thus minimizing its attractiveness. It

mostly depends on the barriers into the entry whereby some industries have exceptionally high

entry barriers and some others like the cinema industry has easy entry barriers.

Some of the leading barriers to entry are investment or capital requirements, economies

of scale, industry’s distribution channel access the cost of customers switching and the high

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Running Head: A HORROR SHOW AT THE CINEMAPLEX Horror Show at the Cinemaplex Name: Course: Tutor: Date: 1 A HORROR SHOW AT THE CINEMAPLEX 2 Horror Show at the Cinemaplex Introduction A cinema is a movie theater that has practiced many changes because of technological advancements. These changes have negatively affected the rate at which the theater shows are attended. Its main revenues have highly gone up due to the rise in the ticket prices, advertising costs and the concessions. Home theater systems, the high demand for videos, quick DVD movies release and the internet streamlining is some of the technological advancements that the Cinemaplex are concerned about. Of late, the Cinemaplex has come up with some strategies that enable them to earn revenue. This is by mostly selling their concessions also screening some of the sold advertisements to any of the patrons who are drawn into the movie. Discussion Some industries and especially the Cinema industries are far more profitable than other industries. This is because of the dynamism of the competitive forces used by the industry as compared to those used by other industries. A competitive analysis shows that some of the five competitive forces as described by Michael Porter are threats of new competitors or the new entrants into the market, the buyers’ bargaining powers, the threats of substitutes, the bargaining powers of suppliers and lastly the degree of existing rivalry between the current competitors. The threa ...
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